NBC's TONIGHT SHOW STARRING JIMMY FALLON Takes the Week in Every Key Demo

By: Caryn Robbins Feb. 28, 2017

TONIGHT SHOW STARRING JIMMY FALLON has won the late-night ratings week of Feb. 20-24 in every key demographic - adults, men and women 18-34, 18-49 and 25-54 - according to "live plus same day" figures from Nielsen Media Research. "Tonight" increased its adult 18-49 lead week to week, delivering a +28% margin over CBS' "The Late Show with Stephen Colbert" (with a 0.68 rating vs. a 0.53) for the week of Feb. 20-24, up from a +24% advantage for the prior week (0.67 vs. 0.54).

"Tonight" generated a four-week high in total viewers, averaging 2.885 million, best since the week of Jan. 23-27 (3.017 million). Fallon grew +1% week to week in 18-49 (with a 0.68 rating vs. a 0.67) and +7% in total viewers (2.885 million vs. 2.708 million). Note that Monday telecasts for most last-night shows were excluded last week due to the Presidents Day holiday.

At 12:35 a.m. ET, "Late Night With Seth Meyers" led his CBS and ABC competition in every key measure. "Late Night" increased its margin of victory over "Late Late Show" to +28% (with a 0.37 rating vs. 0.29), up from the previous week's +20% (0.36 vs. 0.30).

LATE-NIGHT WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Feb. 20-24. Ratings reflect "live plus same day" data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of "live plus seven day" data except for the two most recent weeks, which are "live plus same day.")

Image courtesy of NBC