NBC's TONIGHT SHOW Leads Late Night Ratings in Key 18-49 Demo

By: Sep. 10, 2015
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In Late-Night Metered Markets Wednesday Night: Wednesday's "Tonight Show Starring Jimmy Fallon" scored the show's highest metered-market household rating for a Wednesday (3.1) in five months (since April 8, 3.1).

Jumped +19% above its summer average (3.1 vs. 2.6).

Grew +29% night to night (2.4 to 3.1) to virtually tie night two of CBS's "Late Show with Stephen Colbert" (3.2) after Colbert had doubled "Tonight" on night one.

Grew +50% night to night in 18-49 in the local people meters (0.8 to 1.2) to outscore night two of CBS's "Late Show with Stephen Colbert" (0.8) after Colbert had nearly doubled "Tonight" on night one.

Jimmy Fallon's guests Wednesday included Justin Timberlake, Ellen DeGeneres and musical guest Macklemore & Ryan Lewis.

Wednesday's "Late Night with Seth Meyers":
Scored the show's highest metered-market household rating for a Wednesday (1.4) in more than four months (since April 29, 1.4).

Jumped +17% above its summer average (1.4 vs. 1.2).

Grew +27% night to night (1.1 to 1.4) to win the time period.

Grew +25% night to night in 18-49 in the local people meters (0.4 to 0.5) to win the time period (0.8).

Seth Meyers' guests Wednesday included Craig Ferguson, Gabourey Sidibe and the winner of "Last Comic Standing," Clayton English.

Metered-Market Household Rating
Show...Tues...Wed

Tonight...2.4...3.1
Late Sh...4.9...3.2
Kimmel...1.4...1.5

Nightline...1.0...1.0

Late Night...1.1...1.4
Late Late...1.3...1.1

Last Call...0.6...0.7


Adult 18-49 Rating in Local People Meters
Show...Tues...Wed

Tonight...0.8...1.2
Late Sh...1.5...0.8
Kimmel...0.4...0.5

Nightline...0.3...0.3

Late Night...0.4...0.5
Late Late...0.4...0.3

Last Call...0.2...0.3

In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 3.1/8; "Late Show with Stephen Colbert," 3.2/8; and ABC's "Jimmy Kimmel Live," 1.5/4.

In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 1.2/6; "Late Show," 0.8/4; and "Jimmy Kimmel Live," 0.5/2.

From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

From 12:35-1:35 a.m. ET, "Late Night with Seth Meyers" (1.4/5 in metered-market households) beat CBS's "Late Late Show" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Season and summer averages are "most current."



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