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NBC's TODAY Delivers Ratings Win On Halloween

TODAY was the number-one morning show outright on Halloween, topping ABC's "Good Morning America" in total viewers (by 274k) and all demos. For the week, TODAY posted its highest total viewership and closest margin to GMA (just 22k) in eight weeks, since the week of 9/4/2017. TODAY was also the number-one morning show in the key demo A25-54, marking 97 straight weeks in the top spot (113 of the last 114 weeks), its best streak in more than five years. Compared to the same week last year, TODAY closed the total viewer gap versus GMA by a huge 88%.

Additionally, for the second consecutive week, MEGYN KELLY TODAY at 9 a.m. and TODAY with Kathie Lee and Hoda at 10 a.m. continued to post week-to-week growth across all demos. MEGYN KELLY TODAY was up 3% in A25-54 and up 2% in A18-49, and TODAY with Kathie Lee and Hoda was up 3% in total viewers, 7% n A25-54, and 6% in A18-49 versus the prior week

TODAY HIGHLIGHTS:

Net HH
Rtg
HH
Shr
P2+
Imps
P18-49
Rtg
P18-49
Imps
P25-54
Rtg
P25-54
Imps
TODAY 2.97 12 4,184 0.92 1,184 1.29 1,555
CBS THIS MORNING 2.55 10 3,515 0.52 666 0.78 938
GOOD MORNING AMERICA 3.05 13 4,206 0.73 940 1.11 1,341


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