NBC Wins Monday Night Ratings in 18-49 and Total Viewers

By: Aug. 28, 2018
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NBC Wins Monday Night Ratings in 18-49 and Total Viewers

NBC ties for the nightlong victory in adults 18-49 and wins Monday night among the Big 4 networks for the fourth time in five weeks.

"American Ninja Warrior" (1.1/5 in 18-49, 5.8 million viewers overall from 8-10 p.m. ET):

· Sets a new season high in total viewers and equals the show's top 18-49 rating since Wednesday, June 6 (1.2 from 8-10 p.m.)

· Is the #1 show of the night on the Big 4 networks in total viewers and #2 in 18-49.

· It's the third week in a row "Ninja" has been Monday's most-watched show.

· Grows +10% week to week in 18-49 (1.1 vs. 1.0) and increases by +16% in total viewers (5.809 million vs. 5.005 million).

· Wins the timeslot in total viewers, adults 25-54, men 18-49, men 25-54 and men 18-34 (tie).

· Will add substantial viewership via time-shifting - last week's "Ninja" increased by +13% in 18-49 (from 1.01 rating to a 1.14) and +485,000 viewers overall (5.0 million to 5.5 million) going from "live plus same day" Nielsens to L+3.

· Upscale: "Ninja" generates a strong upscale audience, indexing at a 119 among adult 18-49 living in homes with $100K+ incomes (with 100 representing an average concentration of those homes).

An encore telecast of "America's Got Talent" (0.6/3 in 18-49, 3.1 million viewers overall from 10-11 p.m. ET):

· Wins the timeslot among ABC, CBS and NBC in adults 18-49 versus original competition from CBS' "Elementary" and ABC's "The Proposal."

· Also currently ranks #1 among those nets in adults, men and women 25-54.

· Maintains 100% versus last week's encore in this timeslot in 18-49 (0.6 vs. 0.6) and grows +10% in total viewers (3.144 million vs. 2.870 million).

In Late-Night Metered Markets Monday Night:

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 1.4/4 with an encore telecast; "Late Show with Stephen Colbert," 1.7/5 with an encore; and ABC's "Jimmy Kimmel Live," 1.4/4 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.4/3 with an encore; "Late Show," 0.3/2 with an encore; and "Jimmy Kimmel Live," 0.4/3 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/4 in metered-market households and a 0.3/3 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 0.8/3 in metered-market households with an encore; CBS's "Late Late Show," 0.8/3 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.2/2 in 18-49 with an encore; "Late Late Show," 0.1/1 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.5/2 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.



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