NBC Sports Posts Best-Ever November Total Day Viewership
By: Caryn Robbins Dec. 03, 2015
In a month featuring the network's first-ever NOTRE DAME FOOTBALL game, the NASCAR Sprint Cup Playoff race from Martinsville, full slates of NHL and Premier League action, and season-ending Formula One competition, NBCSN posted the most-watched November in the network's history in Total Day viewership, according to live plus same day data released by The Nielsen Company.
In its most-watched November ever, NBCSN averaged 146,000 Total Day (6 a.m.-6 a.m.) viewers - a jump of 85% vs. last November (79,000), which ranks No. 1 among all sports cable networks in year-over-year increase for the month. In addition, the network averaged 285,000 primetime viewers in the month (Oct. 26-Nov. 29) - up 116% from last year, also ranking No. 1 among all sports cable networks in November growth. NOVEMBER HIGHLIGHTS: NBCSN's final NASCAR Sprint Cup race of the season (Martinsville) averaged 3.4 million viewers marking the network's most-watched November telecast on record. Since the debut of live NASCAR racing over July 4th weekend, NBCSN has averaged 183,000 Total Day viewers, up 120% from the same period last year (83,000) and marking the best Total Day increase for any cable network in that five-month stretch (June 29-Nov. 29).NBCSN televised its first-ever NOTRE DAME FOOTBALL game on Nov. 21 (a 19-16 victory over Boston College at Fenway Park), which averaged 2.0 million viewers to rank as the network's most-watched COLLEGE FOOTBALL game ever.
On Nov. 15, NBCSN presented the most-watched live cable telecast of Formula One's Brazilian Grand Prix since 2010, averaging 493,000 viewers, as Nico Rosberg took the checkered flag.
NASCAR America delivered its most-watched month on record, averaging 118,000 viewers during its 5 p.m. ET premieres, up 84% vs. Nov. 2014.
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