NBC NIGHTLY NEWS is #1 During Week of State of the Union Coverage
By: Caryn Robbins Jan. 20, 2016
During the week of President Obama's final STATE OF THE UNION address, "NBC NIGHTLY NEWS WITH LESTER HOLT" was #1 in total viewers and all categories, marking 28 wins in the last 30 weeks since Holt was named anchor. Nightly has been #1 among total viewers 321 of the last 330 weeks and 369 of the last 380 weeks.
Compared to the same week last season, the NBC broadcast more than doubled its A25-54 advantage versus ABC (by 130%;+225,000 last week vs. +98,000 last year). Season-to-date, Nightly is the #1 evening newscast across the board and the only network to post growth in the A25-54 demo. The NBC broadcast has widened its A25-54 lead vs. ABC by 179,000 viewers versus the same period last season (+191,000 lead this season vs. a +12,000 gap last year). NOTE: As of 12/28/15, Nielsen national ratings are based on an expanded sample known as "NPX," which effectively doubles the size of the Nielsen panel through a combination of additional meters and HHs. While NPX is now the official currency of record, all data pre-12/28/15 remains based on the old sample -- so year-to-year and other comparisons are versus pre-NPX data. Weekly Highlights: Nightly averaged 9.401 million total viewers, outperforming ABC by +117,000 (+1%) and CBS by +1.586 million (20%).Videos