KATIE Opens as No. 1 New Daytime Talk Show in Key Demos

Debuting amidst one of the most competitive landscapes in years for syndicated talkers, KATIE opened as the clear No. 1 freshman daytime talk show, winning all 5 days of its opening week in Homes. On average during the week, "Katie" held wide advantages over its freshman competitors in both Households (2.3/7) and Women 25-54 (1.2/7), including "StEve Harvey" (+64%/+33%), "Jeff Probst" (+188%/+140%) and "Ricki Lake" (+229%/+200%).

· Newcomer "Katie" also performed extremely well against the returning talk shows. In HHs and W25-54, freshman "Katie" towered over sophomore "Anderson Live" in its first week (+92%/+140%) and beat out the premiere of veteran "Dr. Oz" by 5% and 20%, respectively. Furthermore, "Katie" bested the premiere week of "Dr. Phil" by 20% in Women 25-54 and ran in a near-tie in Households (pacing within 1-tenth of a rating point and tied in audience share). Overall, "Katie" opened as TV's No. 3 syndicated talk show in Women 25-54.

· "Katie" delivered the No. 1 position in its time period in 14 metered markets among Households, including the Top 3 U. S. markets of New York, Los Angeles and Chicago. In addition among Women 25-54, the new show won its time slot in both New York and Los Angeles for the week.

· Finishing out premiere week with a kick, "Katie" shot up from its Thursday telecast to its Friday telecast by +29% Households and by +38% in Women 25-54 from day to day.

"Katie" is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.

Source: WRAP Overnights, Weighted U.S. Metered Market Averages, Live + Same Day (w/o 09/10/12).

To post a comment, you must register and login.