GOOD MORNING AMERICA Posts Largest Lead Over TODAY in Three Months
By: Kaitlin Milligan Oct. 09, 2018
"Good Morning America" ranked No. 1 in Total Viewers (4.085 million) for the week of Oct. 1, 2018, based on Live + Same Day Data from Nielsen Media Research. "GMA" beat "Today" (3.858 million) by 227,000, more than doubling its lead from the previous week (+114%; vs. 106,000 for w/o 9/24/18) to its largest in over 3 months - since w/o 6/25/18.
"GMA" posted week-to-week gains (3.925 million, 1.188 million and 852,000, respectively, for w/o 9/24/18) in all key target demos: Total Viewers (+4%), Adults 25-54 (+2%) and Adults 18-49 (+5%).
"GMA" narrowed its margins from the previous week with "Today" in both Adults 25-54 (-16% - 154,000 vs. 183,000) and Adults 18-49 (-21% - 75,000 vs. 95,000) to its closest performances in 8 weeks - since w/o 8/6/18.
"GMA" cut its Adults 18-49 gap with "Today" year-to-year by 4% (75,000 vs. 78,000 for w/o 10/2/17).
Two weeks into the new season, "GMA" is the No. 1 morning newscast in Total Viewers, leading "Today" by 170,000 (4.013 million vs. 3.843 million) to take the top spot at this point of the season for the 7th year in a row. In addition, "GMA" is cutting its season margin with "Today" in Adults 18-49 nearly in half (-46% - 85,000 vs. 156,000) to its closest performance in 4 years - since the 2014-15 season.
During the week, "GMA" outpaced "CBS This Morning" in Total Viewers (+1.094 million), Adults 25-54 (+452,000) and Adults 18-49 (+324,000).
MORNING NEWS (Week of Oct. 1, 2018):
TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS
GOOD MORNING AMERICA 4,085,000 1.0/10; 1,208,000 0.7/ 9; 894,000 3.0/13
TODAY 3,858,000 1.1/12; 1,362,000 0.8/10; 969,000 2.8/12
CBS THIS MORNING 2,991,000 0.6/ 6; 756,000 0.4/ 6; 570,000 2.2/10
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 10/1/18, 9/24/18 and 10/2/17. Most Current: 2018 -2019 Season (9/24 - 10/7/18) and 2017-2018 Season (9/25 - 10/8/17). Averages based on regular telecasts.
Emmy® Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Michael Strahan and chief meteorologist Ginger Zee, airs live Monday-Friday (7:00-9:00 a.m. EDT) on ABC. Michael Corn is the senior executive producer.
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