GMA Nearly Triples News Demo Advantage Over NBC's 'Today'

GMA Nearly Triples News Demo Advantage Over NBC's 'Today'

ABC News' "Good Morning America" ranked No. 1 among the morning news programs across all key target demos: Total Viewers (4.814 million), Adults 25-54 (1.779 million) and Adults 18-49 (1.286 million) for the week of July 14, 2014, according to Nielsen Media Research. "GMA" beat NBC's "Today" (4.208 million, 1.560 million and 1.213 million, respectively) during the week by 606,000 Total Viewers, by 219,000 Adults 25-54 and 73,000 Adults 18-49. "GMA" nearly tripled its Adults 25-54 advantage over "Today" compared to its advantage on the year-earlier week (+174%; vs. +80,000 on w/o 7/15/13). Additionally, on Yahoo! reached over 19 million users last month.

"GMA" has won in overall viewers and the key adult news demo every week since the end of The 2014 Winter Olympics 21 weeks ago. Overall, "GMA" has ranked No. 1 in Total Viewers in 103 of the last 107 weeks (since w/o 6/25/12), finishing behind "Today" only during the two weeks of the 2012 Summer Olympics and the two weeks of the 2014 Winter Olympics. In Adults 25-54, "GMA" has ranked No. 1 in 39 of the 43 weeks of the season, pacing ahead of the No. 1 finishes at the same point of the 2012-13 Season (33 of 42 weeks*). In Adults 18-49, "GMA" has ranked No. 1 in 9 of the last 13 weeks.

For the 2nd straight week, "GMA" built on the same week last year (1.761 million and 1.140 million, respectively, on w/o 7/15/13) in Adults 25-54 (+1%) and Adults 18-49 (+13%). "GMA" was also the only program to grow on the year-ago week in either demo as both "CBS This Morning" (-10%/-14%) and NBC's "Today" (-7%/-8%) lost viewers.

Season to date, "GMA" stands as the No. 1 morning news program for the 2nd-straight year in both Total Viewers and Adults 25-54. "GMA" is leading NBC's "Today" by 675,000 Total Viewers and 134,000 Adults 25-54. In fact, "GMA" has widened its season margins over "Today" versus the same point last season in Total Viewers by 2% (675,000 vs. 659,000) and in Adults 25-54 by 72% (134,000 vs. 78,000). Further, "GMA" now leads "Today" by its largest Adults 25-54 season advantage to-date.

"GMA" is posting its largest Total Viewer season margin in more than 22 years and biggest in Adults 25-54 in 22 years over "Today" - since at least the 1991-92 season (Nielsen's electronic database started on September of 1991) and the 1991-92 season, respectively.

Growing in both measures for the 4th season in a row, "GMA" is up over the same point last season in both Total Viewers (+7%) and Adults 25-54 (+9%). In fact, "GMA" is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 8 years - since before the 1991-92 season and the 2005-06 seasons, respectively. "GMA" is also up the most in Adults 25-54 compared to "CBS This Morning" (-2%) and NBC's "Today" (+7%).

During the week, "GMA" led "CBS This Morning" in Total Viewers by 75%, while more than doubling in Adults 25-54 (+121%) and Adults 18-49 (+136%).


GOOD MORNING America 4,814,000 1.5/13; 1,779,000 1.0/11; 1,286,000 3.6/15

TODAY 4,208,000 1.3/12; 1,560,000 1.0/10; 1,213,000 3.1/13

CBS THIS MORNING 2,756,000 0.7/ 6; 806,000 0.4/ 5; 546,000 2.0/ 8

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 7/14/14, 7/7/14 and 7/15/13, or as dated. Most Current: 2013-2014 Season (9/23/13 - 7/20/14) and 2012-2013 Season (9/24/12 - 7/21/13). Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count and averages.

Emmy Award-winning "GMA," featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robach and Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.