Eva Longoria to Debut Exclusive Collection at The Limited

Golden Globe nominated actress, producer, activist and businesswoman, Eva Longoria, and women's retail brand, The Limited, announce the launch of the Eva Longoria brand with an exclusive collection for The Limited. Developed by Eva Longoria in partnership with Sunrise Brands, the spirit of the collection was inspired by, and is built upon, the strong, feminine foundation that Eva proudly represents. This exclusive line from the actress will be available online and in The Limited stores nationwide this fall.

"Sunrise Brands aims to create innovative brands and bring ideas to life with our retail partners. The Eva Longoria brand will be launching this fall at The Limited, but it is not limited in its appeal to every career woman," explains Gerard Guez, CEO of Sunrise Brands. "The line highlights Eva's design knowledge, fashion sensibility and personality. We are looking forward to bringing something special to The Limited stores by introducing this fresh brand and new visibility to complement their existing collections."

A leader in specialty apparel retail, The Limited has long been the destination for current fashion tailored for the needs of modern and sophisticated women. Continuing in the footsteps of recently successful collaborations, Eva Longoria's collection reinforces the brand's commitment to showcasing strong and confident women, ensuring they are dressed for both the boardroom and a weekend out.

"We are thrilled to be partnering with Eva on this exclusive collection for The Limited," says Diane Ellis, CEO of The Limited. Eva personifies a confident but approachable woman who leads in every aspect of her life; from actress to activist, from producer to designer. She resonates with our clients, brings an approach to style that is sophisticated, sexy, effortless and polished, and encompasses all aspects of our client's busy lifestyle."

Beautiful and refined, modern, yet timeless, the debut collection from the actress includes wear-to-work separates, dresses, knit sweaters, and graphic t-shirts. Eva Longoria has taken a truly hands-on role in her line's development and design, allowing the confidence, beauty and distinct style she's known for to be channeled into each and every piece.

"I have wanted to create a fashion line since I learned how to sew at 5 years old! I am beyond excited to share my designs for the Eva Longoria Collection at The Limited," explains designer and actress, Eva Longoria. "As a global traveler, I am constantly looking for patterns and textiles that inspire me and this is definitely reflected in my designs. As a woman always on the go, it is important to me to offer women versatility pieces they can transition from the workplace to "wine-time"! What I like to call "from work to wine!" The collection also mirrors my own personal style, evoking confidence, comfort, and a sense of daily glamour characteristics that are key when choosing what I want to wear."

To tease the launch of the collection, The Limited will unveil three to four limited-edition dresses each week, beginning July 25. Each of these exclusive dresses will be available for purchase online leading up to the full collection launch in stores on August 15. The complete collection ranges in price from $49-$160 and will have its own shop-in-shop within The Limited stores nationwide.

Join the conversation with @thelimited and @EvaLongoria and #EvaforTheLimited

About The Limited
Founded in 1963, The Limited began mall-based specialty retailing as we know it. Today, the brand continues to be an iconic fashion retailer offering high quality, private-label apparel designed to help sophisticated professionals live an Unlimited Life. The Limited is a Sun Capital Partners, Inc. portfolio company and has over 250 locations throughout the United States. For more information, please visit TheLimited.com, like us on Facebook, and follow us on Instagram, Pinterest and Twitter @TheLimited.

About Sun Capital Partners, Inc.
Sun Capital Partners is a global Private equity firm focused on identifying companies' untapped potential and leveraging its deep operational and financial resources to transform results. Sun Capital is a trusted partner that is recognized for its investment and operational experience, including particular expertise in the consumer products and services, food and beverage, industrial, packaging, chemical, building products, automotive, restaurant and retail sectors. Since 1995, Sun Capital has invested in more than 320 companies worldwide across a broad range of industries and transaction structures. Sun Capital has offices in Boca Raton, Los Angeles and New York, and affiliates in London, Frankfurt, Stockhold and Shenzhen. For more information, visit http://www.SunCapPart.com.

About Sunrise
New York and Los Angeles-based Sunrise Brands has leveraged its three decades of fashion-industry experience into one of the most dynamic, diversified apparel companies in America, with emphasis on sportswear including technology-driven fit solutions. The Sunrise Brands portfolio includes American Rag, Diane Gilman, Eva Longoria, Melissa McCarthy Seven7, People's Liberation and Seven7 Jeans. Sunrise Brands also offers world-class private-label manufacturing capacity, and countless other garment specialties. Sunrise Brands' retail partners include the top retailers in the country.

Photo Credit: Walter McBride / WM Photos

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