E!'s Met Gala Coverage Delivers 47 Million Total Engagements & Ranks #1 on Social Media

By: May. 09, 2018
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E!'s Met Gala Coverage Delivers 47 Million Total Engagements & Ranks #1 on Social Media

E!'s multi-platform coverage of the 2018 Met Gala delivered a record-breaking 47 million total engagements across TV, digital and social (+18% versus 2017) as the network showcased the arrivals of A-list celebrities and fashion's elite at one of pop culture's biggest nights in New York City. E!'s coverage ranked #1 on all social platforms competitively, beating out People, TMZ, Entertainment Tonight, Refinery 29 and all other entertainment news outlets. E!'s social video surged +50% YoY with Instagram video and stories driving the significant growth.

E!'s "Live from the Red Carpet" television coverage on Monday night was up +9% among P18-49 (nearly 300k) and +8% among Total Viewers (614k) from 7:30-9:00pmET/PT, versus Met Gala 2017.

E! News' coverage and fashion analysis of the 2018 Met Gala will continue throughout the week across all platforms.



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