E! Outranks TMZ, People Online
By: Tyler Peterson
E! is building on its record breaking momentum and continued to strengthen its competitive position as a digital powerhouse in third quarter 2013, delivering its strongest quarter to date in comScore across Eonline (11M, up +31% YOY), multiplatform (18M) and mobile (9M) in average monthly uniques. Eonline has posted 5 consecutive quarters of growth in uniques since its redesigned site launch (July 2012), and yearly audience gains continue to be in the strong double digits with even faster growth from mobile. Additionally, in September, Eonline reached the #1 rank in Total Unique Visitors among all Entertainment News sites (excluding portals), beating both TMZ (http://TMZ.com/) and People (http://People.com/).
Top news stories and pop culture events continue to be key drivers for E!'s digital success, while topical coverage around fall fashion and Fashion Week on Eonline's fashion, beauty and lifestyle destination The Trend, continues to see double-digit growth. A record breaking 2013 Emmys performance boosted third quarter 2013 performance and closed out 2013 as E! digital's strongest awards season performance to date.Recent Articles
