E! Named Official Network & Digital Media Partner for New York Fashion Week

By: Sep. 08, 2015
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As fashion and entertainment collide in the Big Apple for the internationally renowned New York Fashion Week, E! is stationed in the heart of all the action to bring viewers an unprecedented look at one of the year's biggest events. As the official television network and digital media partner of NY Fashion Week: The Shows, only E! can bring viewers all of the celebrity, fashion, beauty and style scoop through extensive on-air, online and social coverage.

"Fashion is a hugely influential part of the pop culture zeitgeist, and New York Fashion Week has become the defining event that the world looks to for the next styles and trends. As the pop culture powerhouse, E! delivers up-to-the minute news and information from this once exclusive event directly to our viewers on-air, online and across social, connecting not only with the fashion-forward audience but with all pop culture fans," said ADAM Stotsky, General Manager, E! & President, Esquire Network. Beginning Thursday, September 10th, E! will feature nightly coverage on E! News, fashion flashes popping up on-air throughout the day with breaking Fashion Week news updates, short form content running both on-air and online - including hair styling tutorials from the on-site TRESemmé salon helping everyone get the look, livestreams and extensive analysis on E! Online, exclusive first looks from the upcoming Universal Pictures film Crimson Peak, a themed episode of Fashion Police, an exclusive dedicated special around Macy's Presents Fashion's Front Row event, and so much more. Tune-in as E! gives fans around the globe their front row ticket to all things NY Fashion Week, including back-stage access to the biggest runways, hottest parties, wildest red carpets and exclusive collections.

Fashion Week Kick-Off Party

E! kicks off the most fashionable week in NYC with the Fashion Week kick-off party. With music by esteemed DJ Chelsea Leyland, E!'s Fashion Week kick-off party will be a fitting introduction to the star-studded and glamorous week. Coverage of the party will air on Fashion Police, E! NEWS and across E!'s digital platforms, bringing fans behind the velvet ropes where celebrities and trendsetters spanning fashion, art and entertainment will converge.

On-Air

"E! News"

Weeknights at 7:00pm and 11:00pm ET/PT

E! is stationed front and center at Skylight at Moynihan Station where each night "E! News'" celebrity insiders and fashion experts Catt Sadler, Brad Goreski, and Zanna Roberts Rassi will cover the big event from top to bottom. Tag along as our hosts hit the front row at the top runway shows, including Givenchy and Michael Kors, and interview some of the hottest models and entertainers on the scene, like Carrie Underwood and Ciara, as well as some of the most iconic designers and celebrities from the fashion world including an exclusive broadcast interview with David Beckham for Belstaff and Sarah Jessica Parker. "E! News" is also getting you into the biggest celebrity parties and revealing exclusive sneak peeks from the designers themselves of some of the most anticipated lines, including exclusive coverage of Lauren Conrad's fashion line and runway show, an exclusive behind-the-scenes look as LA based designer Rachel Zoe preps for her big show, as well as coverage inside Manolo Blahnik's Couture Council Artistry of Fashion Award Luncheon, Harper's Bazaar ICONS Celebration, and much more. And, only E! has an exclusive tour inside the Fashion Week HUB at Skylight at Moynihan Station and on-site TRESemmé salon, giving fans at home a 360 degree view of the new location and where all the action takes place.

"Fashion Police"

Monday, September 14th at 8:00pm ET/PT

"Fashion Police's" outspoken fashion arbiters Melissa Rivers, Giuliana Rancic, and Brad Goreski, along with surprise special guests, will be in the center of all the action breaking down the trends and celebrity fashion from the biggest runways, hottest parties, and most talked about designers. This special episode of "Fashion Police" will also feature an interview with veteran costumer designer, Kate Hawley, who styled the upcoming Universal Pictures theatrical release, Crimson Peak. Kate will bring viewers an exclusive look at the different costumes featured in the movie and talk about how fashion and trends inspire her designs. Plus, viewers will get an exclusive sneak peek of the highly anticipated Universal film. Additionally, "Fashion Police" family member and brand stylist for Kate Spade, Brad Goreski, will hit the streets to check out the must-see street style surrounding Fashion Week. With seventy-five plus designers presenting this year, "Fashion Police" will have crews everywhere to capture all the runway magic and bring fans the fashion secrets they need to know about!

"Macy's Presents Fashion's Front Row"

Wednesday, September 23rd at 8:00pm ET/PT

E!'s "Macy's Presents Fashion's Front Row" special wraps up the network's complete coverage of the exciting and elusive world that is New York Fashion Week. Featuring presentations from celebrity designers including Ryan Seacrest, Heidi Klum, Jessica Simpson and more, as well as performances by some of today's hottest artists like Jason Derulo and Nate Ruess; E! and Macy's bring the high-fashion runway straight to you. Direct from The Theater at Madison Square Garden ®, "Macy's Presents Fashion's Front Row" offers coveted access into the star-studded Macy's fashion show, the stylish red carpet and all the after-party fun at the world-famous Macy's Herald Square flagship store.

Digital

E!'s digital properties are bringing New York Fashion Week to fans like never before, with dynamic behind-the-scenes content from in and around Skylight at Moynihan Station, covering the runways, the stars, the street styles, the parties, and all of the gorgeous fashion. Users can also experience the invitation-only runway shows via E! Online's livestream that covers all the major fashion catwalks. E! Online will also offer widespread coverage of the top trends in and around the venue, q&a's with the most sought after designers like Mara Hoffman, Misha Nonoo, Tadashi Shojiand Christian Siriano, up-to-the minute breaking news alerts from the biggest events, and exclusive celebrity interviews. Take part in all of the action at E! Online, on the E! Online mobile app, @eonline across social platforms (Facebook, Twitter, Instagram, Facebook) and @eonlinesnaps on Snapchat.

Additionally, on-air fashion flashes will provide breaking celebrity and fashion news alerts from the big event, while short form content will air on the network and across digital. Featuring lifestyle insiders like TRESemmé's Louise Roe and hair stylist Jeannie Syfu, along with E! Style Collective contributors in partnership with Macy's, Camilla Coelho, Jamie Chung and Marianna Hewitt, the video pieces will help viewers to recreate the trending looks of the day with the ultimate how-to-guides for makeup, hair, and styling, and offer insight into what's next on the scene.

Direct from Fashion Week, E! brings the runways to the world with unprecedented coverage of this highly anticipated event. Join E!, Universal Pictures, TRESemmé and Macy's in celebrating this international extravaganza on-air, online and on mobile beginning Thursday, September 10th.


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