Disney Junior's Animated Series VAMPIRINA Delivers 28 Million Views to Date
The simulcast launch of Disney Junior's animated series VAMPIRINA with two back-to-back episodes on Disney Channel and Disney Junior (October 1, 11:00 and 11:30 a.m.), ranked as the preschooler platform's #1 series premiere in close to one year in Total Viewers (1.970 million), Kids 2-5 (584,000/3.7 rating), Kids 2-8 (886,000/3.2 rating) and Adults 18-49 (544,000/0.4 rating) - since 1/15/17 ("Mickey and the Roadster Racers"). The two episodes ranked #1 in the hour in Total Viewers and across Kids, Girls and Boys 2-5 and 2-8 demographics.
To date, "Vampirina" has amassed nearly 28 million Total Views including reaching 17 million Total Viewers via linear TV, including amassing a substantial 10.4 million full-episode views on YouTube.
Set in a Pennsylvania neighborhood, the series stars Lauren Graham, James Van Der Beek and Isabella Crovetti as the Hauntley family, friendly vampires who have recently moved from their home in Transylvania. The stories follow VAMPIRINA (aka "Vee") as she faces the joys and trials of being the new kid in town including making friends and attending a new school in the human world. Along the way, Vee learns that it may be easier to blend in with her peers, but it's more valuable to celebrate the qualities that make each individual unique.
Extensions for the series include multiple storybook and early reader book titles from Disney Publishing Worldwide, as well as dolls, plush, playsets and role-play products from Disney Consumer Products and Interactive Media.
Inspired by Disney Publishing's popular children's book series "Vampirina Ballerina," written by Anne Marie Pace and illustrated by LeUyen Pham, the series includes leaders from the creative team on Disney Junior's Peabody Award-winning animated series "Doc McStuffins" including creator/executive producer Chris Nee and co-executive producer Norton Virgien. Nicky Phelan ("Octonauts") serves as director. Broadway composers Michael Kooman and Christopher Dimond ("The Noteworthy Life of Howard Barnes") are the series' songwriters, and Layla Minoui ("Castle") is composer. Each episode of "Vampirina" features two 11-minute stories and one original song. The series is produced by Academy Award®-nominated animation studio Brown Bag Films in association with Disney Junior.
About Disney Junior Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior's series blend Disney's unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. In the U.S., Disney Junior is a daily programming block on Disney Channel and a 24-hour channel reaching over 71 million U.S. homes. In total, there are 37 Disney Junior channels in 27 languages around the world.
Photo credit: Disney Junior*