Disney Channel is TV's #1 Total Day Network for the 138th-Straight Week
By: Caryn Robbins
For the week of January 27, 2014, powered by encores of original movie "Cloud 9" and hit original series, specifically "Liv and Maddie," "I Didn't Do It" and "Austin & Ally," Disney Channel ranked as TV's #1 network for the 138th-consecutive week among both Kids 6-11 (538,000/2.3 rating) and Tweens 9-14 (484,000/2.0 rating) - dates back to week of 6/13/11.
Disney Channel has towered over Nickelodeon by at least double digits for 117-straight weeks in Kids 6-11 (+18% - 538,000 vs. 455,000) and for the 119-consecutive weeks in Tweens 9-14 (+65% - 484,000 vs. 293,000) - dates back to week of 11/7/11 and 10/24/11, respectively. In Prime, Disney Channel ranked as cable TV's #1 network for the 455th-consecutive week among Kids 6-11 (828,000/3.5 rating - 8+ years) and 191st-straight week among Tweens 9-14 (739,000/3.1 rating - 3+ years). Friday's encore of original movie "Cloud 9" (8:00 - 9:40 p.m.) ranked as the week's #1 cable TV telecast in Kids 6-11 (1.11 million/4.6 rating) and Tweens 9-14 (895,000/3.7 rating). Overall, Disney Channel aired the week's Top 8 cable TV telecasts in Tweens 9-14 and 8 of the Top 10 live-action cable TV telecasts in Kids 6-11. 24-Hour Disney Junior channel 24-hour Disney Junior channel ranked as TV's #1 preschool-dedicated Total Day network for the 44th-straight week among Total Viewers (464,000), Kids 2-5 (235,000/1.5 rating) and Boys 2-5 (127,000/1.6 rating) - each week since reporting public ratings on 4/1/13 - for the 27th in Girls 2-5 (107,000/1.4 rating) and 32nd in Women 18-49 (95,000).Videos