Discovery Channel Continued to Dominate Ratings in October in Key Demos

Discovery Channel Continued to Dominate Ratings in October in Key Demos

Discovery Channel Continued to Dominate Ratings in October in Key Demos

Discovery Channel continued to dominate ratings in October, claiming cable's #1 unscripted series in M25-54 and M18-49 across four nights of the week and owning more top 10 unscripted cable series than any other network across M25-54, M18-49 and M18-34. Discovery's top-rated series GOLD RUSH was Friday's #1 series on all of TV - topping broadcast among M25-54, M18-49 and M18-34. The network's cable ranks held steady or improved over last October across nearly all key measures, with M25-54 moving up an impressive four spots to enter the top 5 (#4).

The network continued its 2017 ratings streak owning nine of the top 10 unscripted cable series, more than any other cable network among M25-54 (#1 GOLD RUSH, #2 STREET OUTLAWS, #4 FAST n' LOUD, #5 DEADLIEST CATCH, #6 DIESEL BROTHERS, #7 ALASKAN BUSH PEOPLE, #8 MOONSHINERS, #9 NAKED AND AFRAID XL AND #10 GOLD RUSH: PARKER'S TRAIL).

Discovery is pacing towards its 3rd straight year as cable's #1 network in M25-54 (excl. sports) and GOLD RUSH is pacing as the #1 unscripted series on all of cable across P/M 25-54, M18-49 and P2+. The network is also enjoying its highest-rated year ever on Wednesdays across P/W25-54 and W18-49 and pacing towards its 2nd highest-rated year ever on Mondays across all 25-54 demos. GOLD RUSH: PARKER'S TRAIL is pacing as 2017's #1 new unscripted cable series among M25-54.

Source: The Nielsen Company, L+3 TP-based coverage area data (Oct. YOY claims & CY17 to-date #1 net claims are program-based strict daypart, excl. breakouts; sports manually excluded from net claims); YOY and "best ever" claims based on ratings (2 decimals), net/program ranks & comparisons based on 000s; program rankers excl. repeats, breakouts, specials, sports & sports programming, talk shows; 3+ TC for YTD program rankers.

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