CBS's Entire Daytime Lineup Posts Week-to-Week Growth
By: Caryn Robbins Oct. 08, 2015
CBS's entire daytime lineup posted week-to-week growth, while THE TALK topped "The View" in viewers and key women demographics for the second straight week, according to Nielsen live plus same day ratings for the week ending Oct. 2.
LET'S MAKE A DEAL 1 averaged 2.97m and LET'S MAKE A DEAL 2 averaged 3.52m, up +9% and +16% respectively from the same week last year. LMAD 2 was also up +13% in women 25-54 (0.9/07 from 0.8/06) and +17% in women 18-49 (0.7/06 from 0.6/05). PRICE IS RIGHT 1 was up +3% in viewers (4.72m from 4.57m), +10% in women 25-54 (1.1/08 from 1.0/07) and +14% in women 18-49 (0.8/06 from 0.7/06). PRICE IS RIGHT 2 saw increases of +10% in viewers (5.46m from 4.97m), +18% in women 25-54 (1.3/09 from 1.1/08) and +29% in women 18-49 (0.9/07 from 0.7/06). THE YOUNG AND THE RESTLESS gained +5% in viewers (4.61m from 4.40m) and +7% in women 25-54 (1.6/11 from 1.5/10). THE BOLD AND THE BEAUTIFUL posted increases of +5% in viewers (3.63m from 3.45m), +17% in women 25-54 (1.4/09 from 1.2/08) and +13% in women 18-49 (0.9/06 from 0.8/06). THE TALK was up +9% in viewers (2.57m from 2.36m), +11% in women 25-54 (1.0/06 from 0.9/06) and +17% in women 18-49 (0.7/05 from 0.6/04). THE TALK outrated "The View" in viewers (vs. 2.43m), women 25-54 (vs. 0.9/06) and women 18-49 (vs. 0.6/07) for the second straight week.Videos