CBS THIS MORNING: SATURDAY Posts Year-to-Year Gains in Adults 25-54
By: Matt Tamanini Aug. 28, 2014
CBS This Morning: Saturday posted increases in adults 25-54 - the demographic that matters most to those who advertise in news - and viewers, according to Nielsen live plus same day ratings for August 23.
CBS This Morning: Saturday delivered 1.70m viewers and a 0.4/03 in adults 25-54. Compared to the same day last year, CBS This Morning: Saturday was up +33% in adults 25-54 (from 0.3/03) and up +26% in viewers (from 1.34m).
Television year-to-date, CBS This Morning: Saturday was up +9% in viewers (1.90m from 1.75m) and even in adults 25-54 (0.5/04) compared to last year.
Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.
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