CBS THIS MORNING Delivers Double-Digit Gains in Key Demos

CBS THIS MORNING delivered double-digit year-to-year percentage gains in adults 25-54 (+11%), the demographic most important to those who advertise in News, as well as viewers (+16%), households (+21%) and women 25-54 (+10%).

CBS THIS MORNING also added +400,000 viewers compared to the same week last year, according to Nielsen live plus same day ratings for the week ending March 8.

CBS THIS MORNING

Week Ending March 8, 2013 Week Ending March 9, 2012 % Change
Adults 25-54
1.0/06 0.9/06 +11%

Viewers
2.96m 2.56m +16%

Households
2.3/08 1.9/07 +21%

Women 25-54
1.1/06 1.0/06 +10%

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.