CBS SUNDAY MORNING is The #1 Sunday News Program

By: Claire Hannum Mar. 07, 2013

CBS SUNDAY MORNING WITH Charles Osgood was the #1 Sunday morning news program in adults 25-54, the demographic most important to those who advertise in news, as well as viewers and households, according to Nielsen live plus same day ratings for March 3, 2013. CBS SUNDAY MORNING posted a 3.9/10 with 5.72m viewers and a 1.4/07 in adults 25-54.

Compared to the same day last year, CBS SUNDAY MORNING was up +5% in viewers (from 5.46m), +3% in households (from 3.8/10) and even in adults 25-54.

Season-to-date, CBS SUNDAY MORNING is up +6% in viewers (5.70m from 5.36m), +8% in households (4.0/11 from 3.7/10) and +7% in adults 25-54 (1.5/07 from 1.4/07) compared to last year.
Sunday's broadcast featured Lee Cowan's interview with confessed art forger Ken Perenyi; Rita Braver's profile of actress Holland Taylor; Tracy Smith's visit with the real-life family behind the best-selling pregnancy guidebook, What to Expect When You're Expecting; and Anthony Mason's interview with R&B singer Aaron Neville.

CBS SUNDAY MORNING is broadcast Sundays (9:00-10:30 AM, ET) on the CBS Television Network. Rand Morrison is the executive producer.