CBS SUNDAY MORNING Posts Best 4th Quarter Audience Since 1987
By: Caryn Robbins
CBS SUNDAY MORNING WITH CHARLES OSGOOD posted its best fourth-quarter audience delivery since the advent of people meters in 1987 and its best fourth-quarter household rating since 1994, according to Nielsen's most current ratings.
CBS SUNDAY MORNING was the #1 Sunday morning news program for the quarter in adults 25-54 - the demographic that matters most to those who advertise in news - as well as viewers and households. For the season-to-date and for fourth quarter 2013, CBS SUNDAY MORNING posted a 4.0/11 with 5.83m viewers and a 1.4/07 in adults 25-54. CBS SUNDAY MORNING is up +6% in viewers (from 5.49m) and up +3% in households (from 3.9/10) compared to the same periods in 2012. On the final Sunday of the fourth quarter, CBS SUNDAY MORNING posted a 4.0/11 with 5.85m viewers and a 1.4/07 in adults 25-54, according to Nielsen live plus same day ratings for Dec. 29, 2013.CBS SUNDAY MORNING is broadcast Sundays (9:00-10:30 AM, ET) on the CBS Television Network. Rand Morrison is the executive producer. Follow CBS Sunday Morning on Twitter and Facebook.
