CBS SUNDAY MORNING Posts Best 1Q Delivery Since 1994
By: Caryn Robbins Apr. 04, 2013
CBS SUNDAY MORNING WITH Charles Osgood posted its best first quarter delivery since 1994 in viewers, 2008 in adults 25-54, the demographic that matters most to those who advertise in news, and 1995 in households, according to the most current Nielsen ratings.
CBS SUNDAY MORNING was Sunday's #1 news program viewers, adults 25-54 and households, in first quarter 2013.
In first quarter 2013 most current, CBS SUNDAY MORNING posted a 4.0/11 with 5.83m and a 1.6/08 in adults 25-54. Compared to first quarter 2012, CBS SUNDAY MORNING was up +14% in adults 25-54 (from 1.4/07), up +7% in viewers (from 5.43m) and up +5% in households (from 3.8/10).
Season-to-date, CBS SUNDAY MORNING is up +7% in both viewers (5.67m from 5.31m) and adults 25-54 (1.5/07 from 1.4/07) and up +8% in households (4.0/11 from 3.7/10), compared to last year.
CBS SUNDAY MORNING is broadcast Sundays (9:00-10:30 AM, ET) on the CBS Television Network. Rand Morrison is the executive producer.
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