Animal Planet's PUPPY BOWL XIII was the second highest-rated PUPPY BOWL ever with a 1.11 rating from 3-5PM/ET (12-2PM/PT) on Sunday, Feb. 5 among Adults 25-54 in L+SD, up +4% from last year's game (1.07) and ranking behind only PUPPY BOWL X in 2014 (1.25). PUPPY BOWL XIII averaged 2.5 million Total Viewers P2+ from 3-5PM/ET (12-2PM/PT), up double digits (+12%) vs. PUPPY BOWL XII in Feb. 2016 (2.2M). Other key demos that were up included Men 25-54 (+9%), Adults 18-49 (+17%), Adults 18-34 (+20%) and Adults 12-17 (+49%).
Puppy Bowl XIII pushed Animal Planet to rank #1 in its time period on all of cable among Total Viewers P2+, Adults 25-54, Men 25-54, Women 25-54, Person 18-49, Women 18-49, Persons 18-34. PUPPY BOWL XIII dominated as the #1 cable telecast of the day among Total Viewers P2+, Women 25-54 and Women 18-49 and was the #1 non-sports cable telecast of the day among Adults 25-54 and Adults 18-49. PUPPY BOWL XIII ranked #2 in ALL OF TELEVISION from 3-5PM/ET (12-2PM/PT) in its timeslot among Women 25-54 and Women 18-49 for the fifth consecutive year, no exclusions, beating programming on ABC, NBC, CBS, and all of cable, behind only FOX and its SUPER BOWL coverage. In social and digital, PUPPY BOWL XIII beat out the competition to land as the #1 most social non-sports program for Sunday, while coming in at as the #2 most social TV program overall on Sunday. Responding to Team Fluff's revenge over Team Ruff, 1.2 million people generated 1.5 million social media interactions across Facebook and Twitter.Videos