'Big Brother' Wednesday Wins Time Period in Viewers

BIG BROTHER WEDNESDAY won its time period in viewers, adults 18-49 and adults 25-54, according to Nielsen preliminary live plus same day ratings for August 4.

BIG BROTHER WEDNESDAY was first in households (4.1/07), viewers (6.88m), adults 25-54 (2.8/09), adults 18-49 (2.3/08) and second in adults 18-34 (1.9/07, -0.1 behind FOX). Compared to last week, BIG BROTHER WEDNESDAY added +170,000 viewers (from 6.71m, +3%) and was even in adults 25-54, adults 18-49 and adults 18-34.

Compared to the same broadcast last year (on Tuesday, August 4, at 9:00 PM), BIG BROTHER WEDNESDAY added +470,000 viewers (from 6.41m, +7%).

Updated Wednesday ratings will be available this afternoon.