ACTV8me & FremantleMedia Bring Interactive Format of FAMILY FEUD to the Big Screen
FremantleMedia, a leading international production company responsible for hit shows such as America's Got Talent and The Price is Right, will join forces with technology provider ACTV8me, to launch an interactive version of FAMILY FEUD for the big screen. Moviegoers will be able to interact with the content using their mobile devices, transforming the way audience members engage with pre-show content, and offering the opportunity to win prizes.
ACTV8me's Founder and CEO, Brian Shuster, said, "Here at ACTV8me we're constantly optimizing ways to deliver enhanced value to audiences through mass media. Now with our exclusive partnership we've embarked on another medium to add to our list providing moviegoers a level of engagement they never had before, but furthermore enabling advertisers to have measurable census level data."
Jennifer Mullin, co-CEO, FremantleMedia North America, said, "Family Feud's broad appeal and accessible gameplay are a natural fit for the movie-going audience. ACTV8me has created an innovative platform that's compatible with our content and offers an engaging experience for consumers, as well as enhanced value for advertisers."
FAMILY FEUD content and gameplay will be available in theaters for a three-minute segment prior to the feature film. Moviegoers will be able to instantly redeem prizes at the venue, for items such as popcorn and beverages. The game interactivity also offers a platform for targeted advertising. This data-driven media integration provides brands the ability to target viewers based on their age, gender, location and media consumption, hence bringing the reach of traditional advertising from the theater level to the individual level. Brands can also participate with the platform via prizing and incentives by providing the consumer with digital coupons. Metrics following redemption enable advertisers to measure the effectiveness of their campaigns in real time.
About FremantleMedia NORTH AMERICA FremantleMedia NORTH AMERICA (FMNA) is a premier content studio, producing and distributing original programming across all media platforms. FMNA and its portfolio of companies, including Original Productions and 495 Productions, create entertaining and innovative scripted and alternative programs for network, cable, Syndicated and online partners, with a diverse, critically-acclaimed and award-winning slate. Its successful programming includes America's Got Talent (NBC), FAMILY FEUD (SYN), Let's Make A Deal (CBS), The Price Is Right (CBS), THE GREAT CHRISTMAS LIGHT FIGHT (ABC), DEADLIEST CATCH (Discovery), Jay Leno's Garage (CNBC), MARRIED TO MEDICINE (Bravo), BLUE COLLAR MILLIONAIRES (CNBC), ICE ROAD TRUCKERS (HISTORY), STORAGE WARS (A&E), CELEBRITY FAMILY FEUD (ABC), CELEBRITY NAME GAME (SYN), To Tell The Truth (ABC), Match Game (ABC), Hollyweed (Independent) and American Gods (STARZ), among others. FMNA also operates BUZZR, a retro Game Show Network that launched in 2015, and is available in the top 10 U.S. markets, and 65 percent of the country.
FMNA is the U.S. arm of global media giant FremantleMedia, which includes a distribution arm, FremantleMedia International, a digital and branded entertainment division and a kids & family entertainment business. As one of the world's largest and most successful creators, producers and distributors of TV brands in the world, FremantleMedia's comprehensive global network has operations in 31 countries, creating over 10,000 hours of programming a year, rolling out more than 45 formats and managing over 350 individual titles. The company also distributes more than 20,000 hours of content in over 200 territories. For more information, visit www.fremantlemedia.com, follow us @FMNATV and visit our Facebook page.
About ACTV8me In partnership with major broadcast and cable networks, ACTV8me launched synchronous mobile applications for hit primetime TV shows including Celebrity Apprentice, So You Think You Can Dance, New Girl, Master Chef and others. ACTV8me's Mobii mobile app platform enables viewers to receive enhanced content that amplifies and engages the viewer, forming a deeper relationship with the content on television. ACTV8me and its major network and production partners/clients are bringing amazing new user experiences to life in next-generation TV connectivity. ACTV8me leads the way in developing and designing new multi-screen interactive TV interfaces and mobile applications that facilitate discovery of content and deepen the user's relationship with it. ACTV8me's enterprise multi-screen platform was built over five years, with a vision and focus to empower subscribers to interact with TV content, while integrating social channel engagements, along with a new digital ad model that creates a first-of-its-kind, one-to-one relationship with the consumer. Their deployments enrich the TV viewing experience - real-time or time-shifted - and provide interactivity, social game mechanics, community sharing, and e-offers in the form of real-time digital coupons. ACTV8me is headquartered in Beverly Hills, CA.
SOURCE: BUSINESS WIRE ©2018 Business Wire