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ABC's Wednesday Comedies Post Gains Against Fox's EMPIRE and STAR Returns

By: Mar. 14, 2019

ABC's Wednesday Comedies Post Gains Against Fox's EMPIRE and STAR Returns  Image

ABC Wednesday Prime Time (8:00-11:00 p.m. - 4.0 million and 0.9/4 in AD18-49):
Up against the return of "Empire" and "Star" on Fox, ABC ranked No. 2 on Wednesday in
Adults 18-49 (0.9/4 - tied w/CBS). ABC's Wednesday comedies came back with gains and multi-week highs, following the prior week's preemption.

At 8:00 p.m., ABC's "The Goldbergs" returned up 7% from its last telecast in viewers (4.8
million vs. 4.5 million) and held even with young adults (1.1/5).

At 8:30 p.m., ABC's "Schooled" jumped by double digits in Total Viewers (+12% - 3.9 million vs. 3.5 million) and Adults 18-49 (1.0/4 vs. 0.9/4), hitting 5-week highs on both counts - since 1/30/19. In addition, the ABC freshman comedy improved its half-hour year to year (vs. "Speechless" on 3/14/18 = 3.6 million and 0.9/4) by 8% in Total Viewers and by 11% in Adults 18-49.

At 9:00 p.m., ABC's "Modern Family" moved up to win its half-hour among Adults 18-49
(1.2/5). "Modern Family" rose over its last airing in viewers (+6% - 4.6 million vs. 4.3 million) and young adults (+9% - 1.2/5 vs. 1.1/5) to deliver its best numbers since January - since 1/30/19.

At 9:30 p.m., ABC's "Single Parents" improved over its last telecast by 21% in Total
Viewers (3.4 million vs. 2.8 million) and by 14% in Adults 18-49 (0.8/4 vs. 0.7/3), marking its most-watched telecast since December and top young adult number since January - since 12/12/18 and 1/30/19, respectively.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 3/13/19.


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