ABC's 'The View' Leads CBS' 'The Talk' in All Key Target Demos

ABC's 'The View' Leads CBS' 'The Talk' in All Key Target Demos

ABC's 'The View' Leads CBS' 'The Talk' in All Key Target Demos

ABC's "The View" averaged 2.590 million Total Viewers, 403,000 Women 25-54 and 295,000 Women 18-49 during the week of July 17, 2017, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.429 million, 398,000 and 267,000, respectively) in Total Viewers (+161,000), Women 25-54 (+5,000) and Women 18-49 (+28,000).

Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+2% - 2.819 million vs. 2.760 million), marking its most watched season in 3 years - since the 2013-14 season. "The View" also stands as the only broadcast daytime show to grow its overall audience from last season.

In addition, "The View" leads CBS' "The Talk" in Total Viewers (+179,000 - 2.819 million vs. 2.640 million), Women 25-54 (+56,000 - 523,000 vs. 467,000) and Women 18-49 (+53,000 - 376,000 vs. 323,000), delivering its largest Women 25-54 advantage in 4 years - since the 2012-13 season.

NOTE: On Thursday (7/20/17), due to O.J. Simpson's parole hearing special report, "The View" was retitled to "View" and the telecast is excluded from the weekly averages. "The View"'s weekly averages are based on 4 days (Mon.-Wed. and Fri.).

Week of July 17, 2017:

PROGRAM AVERAGES TOTAL VIEWERS W25-54(000)/Rtg W18-49(000)/Rtg

ABC "THE VIEW" 2,590,000 403,000/0.7 295,000/0.5

CBS "THE TALK" 2,429,000 398,000/0.7 267,000/0.4

Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 7/17/17, 7/10/17 and 7/18/16. Most Current: 2016-2017 Season (NNTV - 9/19/16 - 7/16/17) and 2015-2016 Season (Galaxy EXPLORER - 9/21/15 - 7/17/16). Averages based on regular telecasts.

Image courtesy of ABC.

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