ABC's THE VIEW Outperforms THE TALK Across the Board
By: Tori Hartshorn May. 01, 2018
ABC's "The View" averaged 2.715 million Total Viewers, 428,000 Women 25-54 and 284,000 Women 18-49, during the week of April 23, 2018, based on Live + Same Day Data from Nielsen Media Research. "The View" beat CBS' "The Talk" (2.320 million, 391,000 and 265,000, respectively) during the week in Total Viewers (+395,000), Women 25-54 (+37,000) and Women 18-49 (+19,000).
For the third straight week, "The View" grew year-to-year in Total Viewers (+3% - 2.715 million vs. 2.626 million for w/o 4/24/17).
Season to date, "The View" is posting gains compared to the same point last season in Total Viewers (+1% - 2.923 million vs. 2.884 million), marking its most watched season in 4 years - since the 2013-14 season.
In addition, "The View" leads CBS' "The Talk" across the board, increasing its advantages from the same point last season in Total Viewers (344,000 vs. 173,000), Women 25-54 (91,000 vs. 58,000) and Women 18-49 (63,000 vs. 57,000). In fact, "The View" is posting its largest season leads over the CBS program in Total Viewers and Women 25-54 in 5 years - since the 2012-13 season.
Week of April 23, 2018:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC's "THE VIEW" 2,715,000 428,000/0.7 284,000/0.4
CBS' "THE TALK" 2,320,000 391,000/0.6 265,000/0.4
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