ABC's SCANDAL Scores Series Highs Across the Board
By: Caryn Robbins Dec. 07, 2012
Gaining week to week in viewers (+4%) and young adults (+5%), ABC marked its strongest Thursday since mid-October with regular programming on the night - since 10/18/12.
The Net was up over the year-ago Thursday, with an all original line up, by double digits in Total Viewers (+22%) and Adults 18-49 (+29%).Soaring over its lead-in at 9pm, ABC's Grey's Anatomy dominated its hour among Adults 18-34 and across all key Women demographics (W18-34/W18-49/W25-54) to rank as the #1 drama of the night on each count.Posting its best-ever young adult lead-in retention out of an original Grey's, ABC's winter final of Scandal beat CBS' Elementary for the first time in Adults 18-49 to stand as the #1 series in the 10 o'clock hour for the 2nd week running. Additionally, Scandal once again led by double to triple digits over Elementary with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54), winning the hour for its 4th straight telecast with W18-49 and W25-54.Videos