ABC's ONCE UPON A TIME Grows from 18-49 Lead-In by 25%
By: Caryn Robbins
ABC Sunday Prime (7-11pm - 6.4 million and 1.7/5 in AD18-49): ABC won its 2nd consecutive Sunday of the May Sweep in Adults 18-49 (1.7/5). ABC's Once Upon a Time and Resurrection once again finished as Sunday's Top 2 broadcast dramas with young adults.
Posting its 2nd week of year-to-year gains, ABC was the only broadcaster up from the year-ago May Sweep Sunday (5.8 million and 1.6/5 on 5/5/13) in 10% in Total Viewers (+10%) and Adults 18-49 (+6%). America's Funniest Home Videos (7-8pm - 6.2 million and 1.6/6 in AD18-49): During the 7pm hour, ABC's America's Funniest Home Videos won its hour for the 2nd week in a row among Adults 18-49 (1.6/6) and held even with the prior week to equal a season high. The ABC video clip show was up year to year by 5% in Total Viewers and by 7% in Adults 18-49. Once Upon a Time (8-9pm - 6.7 million and 2.0/6 in AD18-49): Growing from its Adult 18-49 lead-in by 25% at 8pm, ABC's Once Upon a Time (2.0/6) finished a strong second in its hour, leading CBS' Amazing Race by 18% (1.7/5) and NBC's Dateline by 100% (1.0/3). The ABC drama continued its run as the #1 most social broadcast series on Sunday night with 48,252 tweets, up 17% from the prior week. Once Upon a Time paced within 1-tenth of its week-ago Fast Affiliate Adult 18-49 rating, with the show adjusting up 1-tenth in the National ratings.Videos
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