ABC's GOOD MORNING AMERICA Up in Total Viewers Year-to-Year
By: Caryn Robbins Feb. 26, 2015
Season to date, "GMA" is the No. 1 morning newscast in Total Viewers and Adults 25-54. "GMA" is leading "Today" by 591,000 Total Viewers and by 147,000 Adults 25-54. In fact, "GMA" has nearly doubled its season margin over "Today" versus the same point last season in Adults 25-54 (+91% - 147,000 vs. 77,000).
Furthermore, ranking No. 1 for the 3rd-straight season in Total Viewers and Adults 25-54, "GMA" is seeing its largest season margin over "Today" in Adults 25-54 in 23 years - since the 1991-92 season. During the week, "GMA" beat "CBS This Morning" in Total Viewers (+60%), Adults 25-54 (+90%) and Adults 18-49 (+85%). **Note: Due to President's Day on Monday (2/16/15), ABC's "Good Morning America," CBS' "CBS This Morning" and NBC's "Today" were coded as specials and each telecast was excluded from the weekly averages. ABC's, CBS' and NBC's program averages are based on 4 days (Tues-Fri). WEEK OF 2/16/15 TOTAL VIEWERS ADULTS 25-54 ADULTS 18-49 HOUSEHOLDS GOOD MORNING AMERICA 5,664,000 1.8/13; 2,099,000 1.1/11; 1,450,000 4.2/15 TODAY 5,329,000 1.7/13; 2,051,000 1.2/11; 1,513,000 3.9/14 CBS THIS MORNING 3,551,000 0.9/ 7; 1,102,000 0.6/ 6; 785,000 2.5/10 Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 2/16/15, 2/9/15 and 2/17/14, or as dated. Most Current: 2014-2015 Season (9/22/14 - 2/22/14) and 2013-2014 Season (9/23/12 - 2/23/14). Averages based on regular telecasts.Videos