ABC's EXTREME WEIGHT LOSS Grows Week to Week
By: Caryn Robbins Sep. 10, 2014
From 8:00-10:00 p.m., ABC's season finale of "Extreme Weight Loss" grew week to week in Total Viewers (+27% - 3.8 million vs. 3.0 million) and Adults 18-49 (+11% - 1.0/3 vs. 0.9/3), drawing its biggest overall audience in 4 weeks and its 2nd-largest since the beginning of June - since 8/12/14 and 6/3/14, respectively.
Head to head in its 2-hour time period, ABC's "Extreme Weight Loss" beat Fox's "Utopia" time slot premiere and the season finale of "Hotel Hell" by 1.3 million viewers (3.8 million vs. 2.5 million) and by 11% in Adults 18-49 (1.0/3 vs. 0.9/3). "Shark Tank-SR" (10:00-11:00 pm - 3.3 million and 1.0/3 in AD18-49):On Night 3 of ABC's "Shark Tank Week," a repeat "Shark Tank" dominated the final hour of CBS' 2-hour "Fashion Rocks" special by 43% in Total Viewers (3.3 million vs. 2.3 million) and by 67% in Adults 18-49 (1.0/3 vs. 0.6/2). A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
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