ABC's CELEBRITY WIFE SWAP Hits Season High in Viewers

During Wednesday's 10:00 p.m. hour, ABC's "Celebrity Wife Swap" was up for the 2nd week to a season high in Total Viewers (+3% - 3.5 million vs. 3.4 million) and steady in Adults 18-49 (1.0/4 vs. 1.1/4), delivering its most-watched telecast overall since mid-July - since 7/15/14. Opposite NBC's Stanley Cup Finals Game 1 in the hour, the ABC unscripted series took second among Adults 18-49.

Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.

A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate Nielsen measure to gauge the size of the TV audience.

Source: The Nielsen Company, Fast Affiliate Live + Same Day for 06/03/15.

Image: ABC

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