ABC Family's BUNHEADS Grows by Double-Digit Percent Margins in Adults and Women 18-34

Ratings highlights for Monday, June 18, 2012, show ABC Family's "Bunheads" surging by double-digit percent margins over its launch last week, in key adults 18-35 and women 18-34, bringing the show to Monday's #2 scripted cable telecast at 9 o'clock. The network's "The Secret Life of the American Teenager" does even better, as cable's No. 1 program at 8 o'clock in its target 12-34s, and the No. 1 scripted cable telecast in core 18-34s.

For a more detailed summary, see below.

"Bunheads" (9:00-10:00 p.m.)

In its second week, ABC Family's newest original series "Bunheads" surged by 18% in Adults 18-34 (480,000 vs. 407,000) and by 28% in Women 18-34 (416,000 vs. 326,000), saw solid increases in Adults 18-49 (+8% - 792,000 vs. 735,000) and Women 18-49 (+5% - 658,000 vs. 626,000), and retained 100% of its Total Viewer audience (1.64 million).

· At 9 o'clock, "Bunheads" ranked as the #2 scripted cable TV telecast in Women 18-34 (416,000), Women 18-49 (658,000) and Females 12-34 (608,000).

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

ABC Family's critical darling, "The Secret Life of the American Teenager" ranked as Monday's #2 scripted cable TV telecast in Women 18-34 (565,000) and Women 18-49 (799,000).

· At 8 o'clock, "Secret Life" qualified as cable TV's #1 telecast in Viewers 12-34 (1.01 million) and Females 12-34 (788,000) and was the #1 scripted cable TV telecast in Adults 18-34 (734,000), Women 18-34 (565,000) and Women 18-49 (799,000).

Source: Nielsen Media Research (National Ratings, 6/18/12, Live + SD).

Photo credit: Will Hart, Vivian Zink/ABC Family