ABC Family Ranks as Cable's #1 Network in Prime Among Young Viewers

By: Dec. 20, 2011
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Gifted with another solid week of ratings for its 14th annual "25 Days of Christmas" programming extravaganza, ABC Family delivered its 2nd-most-watched week of 2011 in Prime in Adults 18-34 (606,000), Women 18-34 (385,000) and Viewers 12-34 (828,000), behind only the week of 11/28/11. Moreover, this week was the network's 4th-most-watched week in the network's history in Women 18-34 and 5th-most-watched of all time in Adults 18-34.

For the 3rd consecutive week, ABC Family was cable's #1 network in Prime in Women 18-49 and Females 12-34, and was # 1 for the 2nd week running in Viewers 12-34. In addition, for the 3rd straight week, The Walt Disney Company held 3 of cable's Top 5 networks in Total Viewers with Disney Channel (#2 - 2.485 million), ESPN (#4 - 2.321 million) and ABC Family (#5 - 2.116 million).

· "25 Days of Christmas 2011" is off to the event's 2nd-best start ever out of its 14 campaigns to date in Adults 18-34 (622,000) and Viewers 12-34 (879,000), behind only last year's event.

· ABC Family held cable TV's #1 movie in Adults 18-49, and 8 of the Top 10 overall:

· ABC Family aired cable TV's #1 movie in Women 18-49, and 8 of the Top 10 overall:

· ABC Family aired cable TV's Top 3 movies in Women 18-34, and 7 of the Top 8 overall:

Source: Nielsen Media Research (National Ratings, 12/12-12/18/11, Live + Same Day; "25 Days of Christmas 2011": 12/1-12/18/2011.



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