2017 NCAA Championship Game Scores Double-Digit Ratings for CBS Sports
By: Caryn Robbins Apr. 04, 2017
CBS Sports and Turner Sports' coverage of last night's NCAA National Championship between North Carolina and Gonzaga on CBS scored a 14.5/24 rating/share in the metered markets, up +21% from last year, and the third highest rating for the National Championship since 2005. The game peaked with a 17.4/33 rating/share from 11:30-11:45 PM, ET.
Turner Sports and CBS Sports' coverage of the 2017 NCAA Tournament averaged a 7.2/15 rating/share, which is up +13% from last year. The 7.2/15 is tied as the second highest rating for the NCAA Tournament in the metered markets since 2005. NCAA March Madness Live generated an all-time best 4.4 million live video streams for last night's Championship Game, an increase of 29% over last year. Overall, MML netted a record-setting 98 million live video streams for the NCAA Tournament, up +33%. Additionally, official March Madness social media handles garnered over 74 million engagements during the NCAA Tournament, a 42% increase over last year. Top five rated metered markets for last night's game: Raleigh-Durham - 33.8/52 Greensboro-High Point-Winston SALEM - 31.7/47 Charlotte - 30.1/46 Seattle-Tacoma - 24.5/43 Louisville - 23.5/38 TV Source: Nielsen Media Research, based on metered market Live + SD data stream for the 2017 NCAA Men's College Basketball Tournament across TBS, CBS, TNT and truTV, through Championships compared historical NCAA Tournament through 1991. Digital Source: ConvivaVideos