YOUNG FATHERS: 'Toy' featured in Apple Watch Ad; Fall Tour Kicks Off Nov. 9

By: Sep. 27, 2018
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YOUNG FATHERS: 'Toy' featured in Apple Watch Ad; Fall Tour Kicks Off Nov. 9

Young Fathers released their critically acclaimed third album Cocoa Sugar in March via Ninja Tune. The record--produced, written and recorded by the band throughout 2017--is Young Fathers' biggest commercial and critical success to date. Featuring the singles "Lord," "In My View," and "Toy", Cocoa Sugar builds on the widespread acclaim of their two previous full length records; 2014's Mercury Prize winning DEAD and 2015's White Men Are Black Men Too. The album was recently named Scottish Album of the Year (SAY Award) and has been named one of the "Best Albums of the Year So Far..." by Entertainment Weekly, The Ringerand more. The group's single "Toy" is also currently featured in a global Apple Watch Series 4 commercial.

The Scottish trio will return to North America for a headline tour in November, following their sold out May headline shows and dates with LCD Soundsystemand Yeah Yeah Yeahs at the iconic Hollywood Bowl. The New Yorker noted of their May NYC show, "Their music is a rough, clamorous, avant-garde union of a dozen genres: at various points, their show turned the room into a punk basement, a Pentecostal revival, a bounce set, a Sigur Rós-like ambient fantasia, and a 4 a.m. industrial trance. The effect was gorgeous... Their chemistry onstage is kinetic and wildly contagious. It's also generous, the same way their music is generous..."

Watch the Apple Watch ad, featuring 'Toy,' here:



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