VIDEO: Omah Lay Releases Music Video for New Single 'soso'
It soars as another standout from his monumental debut album, Boy Alone, out now.
Skyrocketing to the forefront of global culture this year, Afro-fusion star Omah Lay unveils an artistically vibrant and vivid music video for his new single "soso" today. It soars as another standout from his monumental debut album, Boy Alone, out now.
On the track, nimbly plucked guitar underscores a hypnotic chant as he delivers emotionally charged verses. The visual reflects the song's arresting energy with stunning imagery and mystical symbolism. African dancers douse Omah Lay with colorful paint as they encircle him in an eloquently choreographed motion. The clip jumps between moments of performance and prayer, moving to a tribal bounce punctuated by handclaps and natural percussion. Its kaleidoscope flow ultimately syncs up with the song in heavenly fashion.
Boy Alone has quietly emerged as an international phenomenon. Beyond tallying over 675 million total streams, it has consistently incited critical applause. HYPEBEAST profiled Omah Lay and noted Boy Alone "saw his introspective storytelling, mesmerizing vocals, and infectious rhythms come to life even more.
REVOLT spotlighted the recent single "i'm a mess" as a "Niphkeys-produced offering that shows him opening up about his mental health." Touted as one of the "R&B/Hip-Hop Fresh Picks of the Week," Billboard dubbed it "a relatable anthem" and praised, "The Afro-fusion singer divulges his deepest vices, insecurities and stressors with beautifully melodic vulnerability."
BuzzFeed included Omah Lay in their recent "Biggest 2023 Grammy Nomination Snubs" roundup and cited him as one of the many Afrobeats artists who deserve their flowers. "A clear snub was Omah Lay's album, Boy Alone, which should have been nominated for Best Global Music Album and Best Global Music Performance. Omah Lay himself should've been nominated for Best New Artist." Moreover, Earmilk noted the Nigerian singer is, "mesmerizing listeners with his mellow voice and heartfelt melodies."
Boy Alone was preceded by a hot streak of singles that included "Attention" featuring Justin Bieber, "Woman," and "Understand" - which garnered attention from The New York Times, HYPEBEAST, The FADER, Billboard, NME, and more. In recognition of his talent and hard work, Lay was nominated at the 2022 NAACP Image Awards for "Outstanding International Song."
Omah Lay has kept a busy schedule in 2022. His Boy Alone world tour, which kicked off in late March, has taken him to Australia, Germany, France, Italy, the U.K., and more. After a sold-out New York headlining show last year, he canvased North America on tour this fall. Omah Lay continues to reach new levels of international visibility and acclaim with Nigerian pop and Afro-fusion. His global takeover is imminent.
Watch the new music video here:
From This Author - Michael Major

January 31, 2023
3x GRAMMY® Award-winning, RIAA multi-platinum certified superstar Lizzo is going to release the music video for 'Special.' The title track from her latest album SPECIAL, available everywhere now, the music was teased through a new video preview on Lizzo's soecial media, revealing it to be superhero-themed.

January 31, 2023
Ahead of starring on Broadway in New York, New York, Anna Uzele is kicking off her busy year by starring in Dear Edward on Apple TV+. Watch a video of Uzele discussing what audiences can expect from the new series, the significance of her character's success, and what she enjoys the most about taking the leap from the stage to the screen.

January 31, 2023
For the 2nd week in a row, “Tamron Hall” averaged more than 1 million Total Viewers on all 5 days of the week: Monday (1.227 million), Tuesday (1.164 million), Wednesday (1.083 million), Thursday (1.062 million) and Friday (1.092 million). “Tamron Hall” ranks among the season’s Top 5 highest-rated syndicated talk shows in Households.

January 31, 2023
The iconic experimental rock band, The String Cheese Incident has announced dates for their Spring Tour 2023. The run will kick off at the Backwoods Music Festival in Ozark, Arkansas, before the band heads through the Midwest in Milwaukee, Madison, Chicago, and St. Paul, before wrapping up in the Southeast in Asheville, at Salvage Station.

January 31, 2023
Within this sonic digital nirvana, yuniVERSE tells deeply human stories of love and heartbreak, creating different scenes that when put together offer a holistic glimpse into her interior world and creative process. This refreshingly honest and visual songwriting style feels simultaneously raw and immaculately sculpted.