Notable Nashville Music Row Companies Unite in One-Stop-Shop for Artists
By: BWW News Desk Dec. 15, 2016
In a progressive, digital age when the battle for exposure is "down-to-the-minute," the competition to be "seen and heard" is ferocious and content is "King," seven notable Music Row companies have formed an integral alliance to address the challenges of today's rapidly-evolving music and entertainment landscape and media environment.
Artist Integration, Country Rewind Records, Karen Will Rogers Photography, Music City Media, Nashville Gig Finders, Nashville Music Line (which encompasses Lord & Thorn Music Publishing) and ProMO Image have relocated to the McGhee Entertainment Building (at 21 Music Square West, Floor 1, Nashville, TN 37203). All under one roof, the group of industry veterans join in a mutual initiative to provide an extensive, all-encompassing menu of professional services and strategies tailored to a variety of clients and brands in the music and entertainment sector.
Each company provides an independent specialty service catering to artist development, industry education, new product launches, event coordination (such as fairs, festivals and awards shows), social media and PR campaigns and the creation of audio/visual/digital promotional tools; while all share an invaluable intrinsic bond-a mutual and professional philosophy, and passion and commitment to provide superior service to the development, exposure, growth and longevity of artists and brands from major label A-listers to up-and-coming stars of the future.
"Whether you are label artist seeking to launch a comprehensive national media campaign, a newcomer to Music City that wishes to learn about the business, how to get your music heard, connect with other musicians or looking for a gig, or you want to integrate your brand into a music-driven campaign, this collective group is prepared to deliver," explained Shelly Mullins/ProMo Image. "From press photos to music or EPK videos, songwriting clearances and publishing, to social and print media campaigns, we've got every aspect of generating an 'awareness campaign' covered."
"Assembled as a one-stop shop, it's not just a convenience for our clients; the communication and synergies within our group allow for brand consistency and messaging across every platform--which is essential in establishing a unique identity within this competitive marketplace," added Jason Turner/Artist Integration. "We have an accountability not only to the client, but, now, to one another."
"We all understand the value and strength of working in tandem with like-minded, hardworking, professionals who share the same work ethic and integrity," stated Kat Atwood/Music City Media. "We're a strong assembly of music entertainment industry professionals; we're 'believers' with a passion to build careers!"
To meet definitive objectives, the seven entities will work independently, or in an innate alliance, to offer clients a la carte, full-service or packaged services.
ABOUT THE COMPANIES:
Artist Integration is an innovative, progressive, full-service Production Company that specializes in the development of artist-driven, linear content. The company's concentration is to generate programming incorporating creative passive and active corporate brand integration--designed specifically to align with, and enhance, the client brand --that elevates specialty campaigns and awareness through strategic social media deployment. With a combined 25 years of experience deeply rooted in radio, video and marketing, Artist Integration's Jason Turner and Andy Evinger provide a multitude of cost-effective audio, video and productions services as a one-stop-shop.
From Hollywood, California to Nashville, Tennessee, Karen Will Rogers has captured the hearts, and the essence, of her clients from coast to coast. She has enjoyed a lustrous career photographing some of the biggest names in the entertainment industry (Keith Urban, Billy Bob Thornton, Kenny Rogers, Carl Perkins, Lady Antebellum, Billy Ray Cyrus, Brad Paisley, Trisha Yearwood, Garth Brooks and more) and tapped as event photographer for some of the music industry's grandest events.
The Roger Marschowitz and Nancy Lee Andrews protégé' developed her own unique style of shooting--incorporating natural light and studio movie lights. Her soulful insight and imagery makes her a sought-after photographer who canvasses all types of projects. Karen launched Diamond Heart Productions, a fine art photo division featuring exclusive photos and fine art for designers, collectors and appreciative enthusiasts.
She has three books published: "Music Row Dogs And Nashville Cats" (published by Simon & Schuster/Sponsored by CMT) is a collection of 80 country artists with their pets; "Pit Road Pets" and "Pit Road Pets-Second Round" (published by the Ryan Newman Foundation) highlight NASCAR drivers and their pets.
Forecasting the favorable advantages of bringing two professional powerhouses together, Kat Atwood (MCM) and Shelly Mullins (PI) formed a mutual alliance in June 2016. A boutique-style, yet diverse public relations forum with prominent expertise in the music and entertainment industry, MCM/PI offers 40 years combined expertise in artist/career development, marketing, communications, product launches, corporate campaigns, special event planning and facilitation, and public relations. From a stand-alone PR campaign to a long-range marketing/branding plan, MCM/PI generates innovative strategies tailor-made to meet its clients' objectives. Services include: CD/book release campaigns (covering national, regional, and local press including print, radio and television), artist material preparation (bios/website content/cut X cuts, etc.), EPKs, press announcements, assisting with new artist launches (including single release campaigns), orchestrating photo shoots, special events/fairs & festivals/awards shows/industry event coordination, logistics and artist/media relations, tour press, branding and cross promotion opportunities, social media strategies/campaigns/promotions, media training and image consulting. Music City Media and ProMo Image are the liaison and spokesperson for its clients and work closely with all the components that make up the entire team--from artist to management, the label and organization executives, booking agents, media, and advertising/sales reps. Together, Music City Media and ProMo Image build lifetime careers.
Nashville Gig Finder (NGF) has become the number one locale for musicians seeking and securing employment. Featuring gig openings, venues seeking acts, to major label artists in search of players and gear "for sale" or trade, Nashvillegigfinder.com is a free service that caters to thousands of musicians from Nashville and across the globe. Founded in 2013 by Nashville musician Benjamin Probus, Probus and his partners (Rocco Savilla, Tony Baker and fellow musicians Derek O'Bannon and David Lay who encompass more than 60 years IT experience combined) built networks of targeted musicians via Facebook groups around the world to establish NGF and its affiliates Tampa Gig Finder, Berlin Gig Finder and more. NGF has hosted a series of NGF Jams (a successful networking event in Nashville). NGF is currently available at the App Store; the company is in the Early Stages of creating mobile apps to be implemented in various stages.
Nashville Music Line is a multi-component service provider that offers music and entertainment business education pertinent to aspiring artists, performers, musicians and songwriters. Headed by music entertainment career consultant Preshias Harris, the 26-year veteran provides Music 101 education, consulting and referral services encompassing a diverse curriculum such as artist and band business management; songwriting and publishing; media relations and social media instruction; introduction to radio and radio promotion; and addressing music business legal formalities. Lord & Thorne Music Publishing and Country Rewind Records are Nashville Music Line affiliates. Harris is also the Nashville Division Industry Relations Coordinator for Boulder Creek Guitars and Riptide Ukuleles.
Founded by Thomas Gramuglia of Hindsight Records in 2014, Gramuglia obtained a treasure chest of unreleased recordings from recruitment radio shows from the '60s and '70s. The superb Country Rewind Records (CRR) collection of original master recordings contains music from more than 100 country music legends and trendsetters (including intimate performances by country music greats such as Loretta Lynn, George Jones, Connie Smith, Faron Young, Dolly Parton, Conway Twitty and many more). These recordings were never released for commercial use. After a diligent quest to collect appropriate and legal permissions from artists and/or their estates, CRR has now recorded and produced multiple, quintessential, "must-hear" projects. With the mission to transfer these never-heard-before tracks to a high quality, state-of-the-art recording; complemented by contemporary instrumentation and background vocals, Country Rewind Records will release this historical American music to America's music generations of the future.
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