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Justin Bieber Releases New Fragrance Collection 'The Key'

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Through all the bad press surrounding Justin Bieber he still shows no signs of slowing down. Just in time for the holiday season he is releasing a perfume entitled "The Key Fragrance Collection."

Available at Macy's the webstie claims to "Unlock the connection. Justin Bieber The Key is an inspiring fragrance that invites you to unlock the endless possibilities of believing in your dreams, bringing you closer to Justin than ever before. Energetic with a sexy splash of sparkling freshness, the luminous fruity floral musk fragrance awakens the senses with a burst of juicy fruits, while the heart blooms to unveil a bright bouquet of sheer floralcy. The creamy dry down blends sensual musks and exotic precious woods with decadent notes of vanilla that will leave you dreaming for more."

In fact during the X Factor Wednesday night a 30 second spot for the "The Key" was released.

watch and sound off in the comments!

If only it had smell-a-vision...

Theater Fans' Choice Awards
2026 Theater Fans' Choice Awards - Live Stats
Best Direction of a Musical - Top 3
1. Michael Arden - The Lost Boys
24.8% of votes
2. Michael Mayer - Chess
14.6% of votes
3. Lear deBessonet - Ragtime
11.7% of votes

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