Jack White Debuts Revolutionary 'Third-D' Virtual Reality App
Jack White, possibly our foremost living musical historian, is excited to help usher in the dawn of a new era in video technology with the premiere of his very own virtual reality app, "JACK WHITE: THIRD-D". In partnership with Jaunt, the technology company building the hardware and software to make truly immersive cinematic VR possible, Jack & Third Man have brought forth a mind-blowing mobile application that allows fans with a Google Cardboard viewer (learn more here) and a recent 5" or 6" Android phone to see him perform in a way no one ever has. "JACK WHITE: THIRD-D" was filmed using state of the art technology - Jaunt's proprietary 360 degree, stereoscopic 3D cameras and 3D sound-field microphones; it features music mixed in Dolby Atmos. Be "there" as Jack tears through "Freedom at 21" and "Ball and Biscuit" at Fenway Park and the seminal "Dead Leaves and the Dirty Ground" at Red Rocks Amphitheatre.
To celebrate this leap for concert-going mankind, Third Man Records will be giving away special edition Third Man Google Cardboard headsets to the first 75 Android phone users that purchase Jack's Lazaretto ULTRA LP in the Nashville store on Wednesday, December 10. Third Man will also be showcasing the new app with three on-site demo cardboard headsets equipped with Samsung S5 phones in their store starting on Wednesday.
Check out a standard, non-VR teaser video for the app here.
Jaunt delivers a completely new way to present and experience media. The Jaunt platform makes use of advanced algorithms and computational photography software to enable the creation of seamless, omnidirectional 3D experiences. In addition to this new content, Jaunt will continue to focus its efforts on enabling top content producers to create a diverse array of cinematic VR experiences that will be available for consumers to view and download across many platforms.
Last Friday, Jack's second full length album, Lazaretto (Third Man Records/Columbia), hauled in three GRAMMY award nominations including Best Alternative Music Album. Lazaretto's title track secured nominations for Best Rock Song and Best Rock Performance. The 57th Annual GRAMMY Awards will air Sunday, February 8, 2015 on the CBS Television Network from 8-11:30 p.m. (ET/PT).
Jack will hit the road once again in January when he plays Austin, Nashville and New York. Tickets for these shows can be found here. See below for a complete itinerary.
Jaunt is developing the hardware, software, tools, and applications to enable cinematic VR and put the power of virtual reality in the hands of today's best content creators. Jaunt's algorithms for complex computational photography allow content producers to create incredible immersive 360 degree, stereoscopic 3-D, cinematic VR experiences using existing production software. The company's investors include Highland Capital Partners, Google Ventures, Redpoint Ventures, Peter Gotcher, Blake Krikorian, and British Sky Broadcasting. For more information visit www.jauntvr.com, or follow Jaunt on Twitter and Instagram (@jauntvr), or Facebook.
01/24/15 - Austin, TX - Austin Music Hall
01/25/15 - Austin, TX - Austin Music Hall
01/27/15 - Starkville, MS - Humphrey Coliseum at Mississippi State University
01/28/15 - Nashville, TN - Bridgestone Arena
01/30/15 - New York, NY - Madison Square Garden
03/12-14/15 - Bogota, Colombia - Festival Estereo Picnic
03/14-15/15 - Santiago, Chile - Lollapalooza Chile
03/21-22/15 - Buenos Aires, Argentina - Lollapalooza Argentina
03/28-29/15 - Sao Paulo, Brazil - Lollapalooza Brazil
Photo credit: © David James Swanson