Electric Adventure Introduces BLOOM Music Festival/Beach Weekend in Atlantic City

iReach/ Electric Adventure, one of the Northeast's premier outdoor music festivals, is pleased to announce BLOOM, their fourth and biggest ever annual festival, on August 1 st and 2 nd in a new exciting location: the Atlantic City oceanfront.

Ranking as the East Coast's largest oceanfront festival, Electric Adventure's Bloom is upping its game with more than 100 top performers on five stages, including Pretty Lights, Dillon Francis, G-Eazy, 3Lau and Machine Gun Kelly and running the full gamut of genres from mainstream EDM, trance, house and hip-hop, among others. Key elements include over-the-top production and interactive art installations from The Do LaB, noted for one-of-a-kind, creative festival structures. Bloom will also give audience members a full beach experience including cabanas, beach volleyball, ocean swimming and VIP packages guaranteed to make for a memorable summer weekend in Atlantic City.

"Bloom shows the ongoing evolution of Electric Adventure in look, talent and scope to appeal to an older, more sophisticated demographic that fits Atlantic City perfectly," says co-producer John DiMatteo. "Atlantic City provides a super appealing oceanfront destination that's easy to get to by car, train or air." Co-producer John D'Esposito adds, "The support we're getting from local civic leaders and businesses is over-the-top. With Bloom's fast-growing fan base, we can give a boost to the Atlantic City economy, utilize local vendors, employ 200 people within the market and also deliver an amazing oceanfront festival experience to music fans."

Electric Adventure's Bloom will feature the festival's biggest and most musically diverse line-up ever (complete list at http://www.electricadventure.com) and is open to ages 18+, with VIP Platforms for 21+ only.

Throughout the weekend, Bloom pre-and after-parties are planned in multiple venues near the festival site, four acres of prime beachfront in front of the now-defunct Atlantic Club, with parking a short walk away at Bader Field.

Electric Adventure Bloom Weekend Pass is currently available for purchase online at ElectricAdventure http://electricadventure.com for $129 with prices expected to rise. Early bird tickets already sold out through word of mouth.

Bloom marks the organizers' fourth year and fifth festival. Starting in 2012 at Six Flags Great Adventure, Electric Adventure took over the beach in Seaside Heights, NJ in 2014.

Electric Adventure BLOOM

August 1 st 2 nd

Gates open: 2pm

Live music: 3pm-midnight

Atlantic City Oceanfront, Boardwalk at North Albany Avenue, Atlantic City, NJ 08401

About Electric Adventure Bloom producers:

The founders of Electric Adventure Bloom, John Dimatteo and John D'Esposito, have over 30 years experience producing festivals and events in the tri-state area. Specializing in beach events, they have run the gamut from creating and managing The Bamboozle Festival, which drew more than 100,000 fans to the Asbury Park beach, to producing the American Express Kenny Chesney concert in Wildwood NJ. With over 40 festivals, venues and tours under their direction, they are dedicated to providing a safe, well organized and professionally executed event for the city and local community.

SOURCE Electric Adventure Bloom

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