Following on from the anthem 'Juice & Power', London artist Afro B has revealed the official video for his new single 'Pull Up'. Kaleidoscopic visuals lace the video with a trippy spin courtesy of legendary directors Tim & Barry, who step behind the cameras for the first time since Skepta's "That's Not Me". Watch the official video here Buy/Stream
A figurehead of the Afrobeats/Afrowaves sound sweeping the UK, London artist Afro B is acutely aware of the fascination behind his genre, a unique combination of dancehall and hip-hop, with further influences taken from reggae and R&B. His clever lyrics lace the percussive release, with 'Pull Up' acting as a fusion between various genres, entwining flows from old-school RnB songs to create a melodic masterpiece Afrobeats, the pan-African umbrella of styles that has been responsible for the most exciting pop music in the world for most of this decade, is expanding and evolving. And Afro B, the genre's key trendsetter has already caught the eye - and ear - with his 21-track 'MOVES' documentation, a profile of the Afrobeats genre, released in May. Starting his musical journey with a residency at a Jamaican club called NW10, the Londoner has since moved into producing, highlighting his talents as one of the industry's most exciting curators around. Afro B has enjoyed a meteoric rise, channeling Ghanaian, Congolese, and even French - on account of his Ivorian heritage - as influences. The South Londoner, heavily supported by the likes of Westwood, MistaJam, and Toddla T, also hosts his own monthly show on London's Radar Radio, and has become one of the scene's most respected vocalists.For more information on Afro B please visit:
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