Orville H. (Pete) Casto Jr. Releases 'Mastering the Basics of Selling'

In his book, "Mastering the Basics of Selling" (published by AuthorHouse), which is getting a revived marketing push in 2013, author Orville H. "Pete" Casto Jr. takes the position that the skills required to be a successful salesperson are some of the skills essential in myriad aspects of life, from interpersonal relationships to maintaining focus and drive. As a career salesman, he shares with readers invaluable advice that promotes basic core values while providing tools for sales success.

Quick to credit his parents with providing the examples he lives by today, Casto points out that learning the importance of taking the care to do a job correctly the first time is one of the key traits of successful professionals in all fields. Taking this kind of pride in one's work, he says, cultivates integrity, an essential component for making it in the competitive, often cutthroat world of sales.

Concise and easy to read, "Mastering the Basics of Selling" expounds upon ideas set forth by several noted authors, including Stephan Schiffman and Zig Ziglar. In just 10 short chapters, Casto combines personal recollections and anecdotes with straightforward advice. According to Casto, knowledge is power. "Know your products, know your competition and, most of all, know your customer," he says.

What might seem like common sense is all too often overlooked in today's marketplace, according to Casto, and he says making simple changes can yield big results in all areas of life. Casto breaks it down simply, asserting that three basic tenets can keep everyone on the same page. He says:

  • Know where you have been with this customer.
  • Know where you are currently with this customer.
  • Know where you are planning to go with this customer.

"Being mindful of where we have been, where we are and where we plan to go are integral to living a fulfilling life, both personally and professionally," says Casto. With real-life examples and an applicable, practical approach, "Mastering the Basics of Selling" is designed to improve sales numbers and remind readers that hard work, organization, honesty and thoroughness are essential components to a well-rounded life.

"Mastering the Basics of Selling"
By Orville H. (Pete) Casto Jr.
Hardcover | 6 x 9 in | 108 pages | ISBN 9781449040734
Softcover | 6 x 9 in | 108 pages | ISBN 9781449040727
E-Book | ISBN 9781449040741
Available at Amazon and Barnes & Noble

About the Author
Orville H. (Pete) Casto Jr. was born and raised in central West Virginia and has a bachelor's degree in mathematics from West Virginia State University. He relocated to Atlanta at age 30 after accepting a position working for the Union Carbide Corporation, a move which marked the beginning of an illustrious 44-year sales career. In his retirement, Casto is able to devote more time to writing. "Mastering the Basics of Selling" marks his debut as an author.

AuthorHouse, an Author Solutions, LLC, Inc. self-publishing imprint, is a leading provider of book publishing, marketing, and bookselling services for authors around the globe and offers the industry's only suite of Hollywood book-to-film services. Committed to providing the highest level of customer service, AuthorHouse assigns each author personal publishing and marketing consultants who provide guidance throughout the process. Headquartered in Bloomington, Indiana, AuthorHouse celebrated 15 years of service to authors in Sept. 2011.For more information or to publish a book visit authorhouse.com or call 1-888-519-5121. For the latest, follow @authorhouse on Twitter.

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