Shakespeare & Company Announces New Discount Programs

Shakespeare & Company will offer new programs to make great theatre in the Berkshires more accessible. Our community is a priority for Shakespeare & Company, to that end the Company is now offering two new ticket deals "45 under 45" and "5 under 50." Both aim to reach our younger audiences, particularly those who have fond memories of Riotous Youth and the Fall Festival of Shakespeare. Making memories at Shakespeare & Company can continue at all ages, and now it's easier than ever!

Shakespeare & Company patrons under the age of 45 can now purchase $20 tickets to any Wednesday or Friday night performance now through August 31, with the "45 under 45" program that includes 45 performances. This new initiative has been developed in response to audience feedback and the need to create a broader range of social and cultural activities at an affordable price for young audiences in the Berkshire community.

"This is something people have been asking for - and we've been listening," says Marketing and New Media Director, Jon Héd. "We understand that our younger audiences really want to make it to our shows, but that economic conditions may not allow them the freedom to splurge on full price tickets."

"In addition, we're hosting a '5 under 50' party night," continues Héd, "with free refreshments at intermission. We've heard there are some who would love to come to our shows, but they don't have anyone to go with. This event is designed for those people."

Shakespeare & Company is pleased to offer a variety of discounts for all audiences, and a full roster of regular affordably-priced programming. The Company is committed to making the experience of live theatre possible for all individuals.

Additional Discounts include:

50% STUDENT RUSH DISCOUNT: Available for all shows INCLUDING Friday and Saturday nights, which newly this year can be reserved up to 24 hours in advance.

40% FULL-TIME BERKSHIRE COUNTY RESIDENT DISCOUNT: For patrons with a valid full-time residency and Berkshire County, MA driver's license.

30% CHILDREN AND STUDENT DISCOUNT: For school-aged children age 5-18, available in advance.

20% ACTIVE MILITARY OR TEACHER DISCOUNT: For full-time public and private school teachers and active duty military personnel only.

10% SENIOR DISCOUNT: For patrons age 65 or older with proof of age.

*Note: discounts generally cannot be combined, and restrictions apply to some discounts. Full details are always available from the Box Office, which can be reached at (413) 637-3353 or www.shakespeare.org.

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