Photo Flash: Immersive Multimedia e[X]perience (LUX) has Landed in NYC

The company of UVX - the Ultimate Viewing Experience, opening at the Abrons Arts Center, 466 Grand St, NYC, October 13 - took to the streets to give away souvenirs and free tickets to the show. Look for the semi-humanoid John Pointe and the FUN Enforcers flanked by the Usher Fleet in your neighborhood with free tickets and giveaways SOON!

www.luxuryuniversalexperience.com

UVX is touted as the "ultimate viewing experience" for good reason. LUX as a film studio has been combining interactive and immersive entertainment into Intermersive entertainment since 1981 and their latest, UVX, is much more than just a film screening. It includes a full live theatrical program including musical numbers with dance; video feeds; several audience-interactive events including car-chases, jousts, gun-fights, paper airplanes, world tournaments, and - through an app called LUX-DELUXE - VIP members of the audience can alter the course of events on the stage and in the film. A group of alternate endings and sequences are supplied to turn the film into whatever the audience that night desires.

John Pointe hands out info on UVX flanked by a FUN Enforcer. (Photo provided by LUX)

The first FUN MARCH begins! (Photo provided by LUX)

Talk about a body guard!!! (Photo provided by LUX)

The UVX Usher Fleet is armed with info and discounts and opportunities for FREE tickets. (Photo provided by LUX)

Producer Lyle Sterne advises John Pointe on the march route (Photo provided by LUX)

John Pointe, Lyle Sterne, and a FUN Enforcer. (Photo provided by LUX)

Giveaways, coupons and freebies... oh my! (Photo provided by LUX)

Giveaways, coupons and freebies... oh my! (Photo provided by LUX)