The hot British-Irish boy band, One Direction, announced its debut women's fragrance in London Thursday. The fragrance is called Our Moment and is named after their song "Moments," which was on their first album, "Up All Night."
The scent has been in the works with fragrance company Firmenich for the past year. It features fruity top notes of pink grapefruit, wild berries and red currants. At its heart are floral notes of jasmine, freesia and frangipani, and the base is formed from creamy musk, sheer woods and white patchouli.One Direction band memembers, Louis Tomlinson, Niall Horan, Liam Payne, Zayn Malik and Harry Styles, are halfway through their "Take Me Home" tour, and are about to start their U.S. leg. "It's not too strong and it's quite sweet and subtle, rather than it being a bit more in your face," Payne told WWD of the scent. "Too strong is not what any of us are into." Given that there were five opinions involved in the creation of Our Journey, the band insists it was a dispute-free project. "We kind of just agreed on it," said Tomlinson. "We're all, like, into the same sort of thing. It was actually easy in that respect. The people we were working with were a great help. They were, like, making really good stuff, and we were, like, 'That's great!' They gave us what we wanted."