One Direction Launches First Scent

By: Jennifer Diamond Jun. 08, 2013

The hot British-Irish boy band, One Direction, announced its debut women's fragrance in London Thursday. The fragrance is called Our Moment and is named after their song "Moments," which was on their first album, "Up All Night."

The scent has been in the works with fragrance company Firmenich for the past year. It features fruity top notes of pink grapefruit, wild berries and red currants. At its heart are floral notes of jasmine, freesia and frangipani, and the base is formed from creamy musk, sheer woods and white patchouli.

One Direction band memembers, Louis Tomlinson, Niall Horan, Liam Payne, Zayn Malik and Harry Styles, are halfway through their "Take Me Home" tour, and are about to start their U.S. leg.

"It's not too strong and it's quite sweet and subtle, rather than it being a bit more in your face," Payne told WWD of the scent. "Too strong is not what any of us are into." Given that there were five opinions involved in the creation of Our Journey, the band insists it was a dispute-free project. "We kind of just agreed on it," said Tomlinson. "We're all, like, into the same sort of thing. It was actually easy in that respect. The people we were working with were a great help. They were, like, making really good stuff, and we were, like, 'That's great!' They gave us what we wanted."

The outer packaging is a pale pink box that features the faces of band members. Then the bottle is a faceted glass sphere that looks like a cut jewel, and is topped with a silver crown that houses a pink mesh flower.

"I hope it's not one of those things they throw on stage, because those are going to hurt," mused Payne. "Someone threw a box at me once and it hit me [on the arm], and I was thinking, 'What if that just hit me in the face?'"

This fragrance actually came about because a fan began a Twitter campaign and opened a petition to get the band to launch a fragrance. "We knew about the campaign, and we thought, 'Why not do it properly and put our names to it?'" said Payne.

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