Skip to main content Skip to footer site map
MTI Acquires Licensing Rights for ALICE BY HEART

MTI Acquires Licensing Rights for ALICE BY HEART

Alice By Heart will be available for licensing in 2023.

Theatrical licensor Music Theatre International (MTI) has announced that Alice by Heart has joined the MTI catalogue and will be available for licensing in the early part of 2023 for a limited time only.

From the TONY® and GRAMMY® award-winning creators of Spring Awakening, Steven Sater and Duncan Sheik, and co-written by Jessie Nelson (Waitress), Alice by Heart is a touching musical inspired by Alice's madcap adventures in Wonderland. Featuring an incredible pop-rock score and a unique twist on Lewis Carrol's classic tale, Alice by Heart follows the story of a young girl who takes refuge in a London Tube station during WWII and confronts grief, loss, and love with the help of her favorite book, Alice in Wonderland.

In the rubble of the London Blitz of World War II, Alice Spencer's budding teen life is turned upside down, and she and her dear friend Alfred are forced to take shelter in an underground tube station. When the ailing Alfred is quarantined, Alice encourages him to escape with her into their cherished book and journey down the rabbit hole to Wonderland.

As they travel through the tale, Alice by Heart explores the poignancy of first love, coming to terms with loss, and finding the courage to move forward. The musical encourages us all to celebrate the transformational power of the imagination, even in the harshest of times.

Alice by Heart opened Off-Broadway in 2019 at the MCC Theater, and was hailed by The New York Times as, "A fantastical, magical mystery tour with ingenuous costumes, Noel Coward-ish wit, and dreamy songs...with echoes of music from Spring Awakening."

New York Stage Review stated that the show is, "Transcendent, a term that can still be applied only occasionally to contemporary musicals," while The New Yorker stated that Alice by Heart is, "A sage allegory of the utility of literature as a guide for our darkest tribulations."

An original cast album was released in 2019 on Ghostlight Records and featured Molly Gordon as Alice and Colton Ryan as Alfred/The White Rabbit. The current combined global total of streams of the cast album is roughly 9.3 million.

Steven Sater also released Alice by Heart as a Young Adult novel in 2020 to the delight of the musical's legion of fans.

"When we set out to create Alice by Heart, our aim was to construct a show which could touch young hearts," remarked Steven Sater, Duncan Sheik and Jessie Nelson. "And from our earliest performances at MCC Theater, it was remarkable the way young people took to the show. Never could we have imagined, though, how timely our musical would become, what with the onset of the COVID pandemic, the global refuge crises, the war in Ukraine... Sheltering in an Underground Station during World War II, it is only through the power of the imagination -- and the real magic of theatre -- that Alice is able to transcend the hardships she faces and transport Alfred and herself to Wonderland. The overwhelming response to our cast album and the countless loving messages we've received have moved us profoundly. Making the show available to you all now is our way of saying thanks."

Drew Cohen, President and CEO of Music Theatre International stated, "Steven, Duncan and Jessie have created something truly special with their inventive reimagining of the classic Lewis Carrol story. Both London and Wonderland provide the backdrop for a beautiful exploration of the human condition, and the book, music and lyrics artfully interweave between these two settings. It's no surprise that theatres all across the country have been asking about performing Alice by Heart since its run at the MCC Theater."

Visit the MTI show page here for licensing and additional information. International restrictions apply.

About Music Theatre International

Music Theatre International (MTI) is one of the world's leading theatrical licensing agencies, granting theatres from around the world the rights to perform the greatest selection of musicals from Broadway and beyond. Founded in 1952 by composer Frank Loesser and orchestrator Don Walker, MTI is a driving force in advancing musical theatre as a vibrant and engaging art form.

MTI works directly with the composers, lyricists and book writers of these musicals to provide official scripts, musical materials and dynamic theatrical resources to over 100,000 professional, community and school theatres in the US and in over 150 countries worldwide.

MTI is particularly dedicated to educational theatre, and has created special collections to meet the needs of various types of performers and audiences. MTI's Broadway Junior™ shows are 30- and 60-minute musicals for performance by elementary and middle school-aged performers, while MTI's School Editions are musicals annotated for performance by high school students.

MTI maintains its global headquarters in New York City with additional offices in London (MTI Europe) and Melbourne (MTI Australasia).

Photo Credit: Deen Van Meer


BroadwayWorld Shop
Shop BroadwayWorld

Shop this season's new musicals! Get dressed up for a night at the theatre, or just a night at home, with merch from some of Broadway's biggest hits including SOME LIKE IT HOT, KIMBERLY AKIMBO, and more!

Start Shopping



Related Stories
VIDEO: LEOPOLDSTADT Cast Members Discuss Their Faith on TODAY Photo
David Krumholtz, Jenna Augen, and Brandon Uranowitz from Leopoldstadt on Broadway appeared on The TODAY Show on Sunday to discuss exploring their faith in the acclaimed play. The cast also discussed their family's faith, fighting against antisemitism, and more. Watch the new interview video now!

Photos/Video: Lea Michele and Ramin Karimloo Talk FUNNY GIRL on SiriusXM Photo
SiriusXM kicked off a special Town Hall with Lea Michele and Ramin Karimloo, co-stars of Broadway smash-hit Funny Girl, last Thursday.  Michele and Karimloo discussed the process of recording the musical's cast album, working with Barbra Streisand, and more!

Equity Condemns Attacks on Transgender People & Drag Performances Photo
Actors’ Equity Association, the national labor union representing more than 51,000 professional actors and stage managers in live theatre, has issued a statement regarding the growing number of attacks on transgender people, often framed as attacks on drag performance.

Where Will the Tonys Have ROOM? Photo
Sometimes seasons go by without any truly perplexing questions for the Tony Award Administration Committee to answer. This will not be one of those seasons. As I wrote last month, there are close calls on what will be considered a new play versus revival and now thrown into the mix is the play or musical decision involving ROOM.


More Hot Stories For You


Bane Griffith Joins MJ THE MUSICAL as 'Little Michael' Beginning TonightBane Griffith Joins MJ THE MUSICAL as 'Little Michael' Beginning Tonight
January 31, 2023

Bane Griffith will be joining the cast of MJ in the role of ‘Little Michael’ beginning tonight, Tuesday, January 31, sharing the role with Christian Wilson. Originally from Houston, Texas, Bane will make his Broadway debut in the production.

CABARET, A NEW BRAIN, and More Set For Barrington Stage Company's 2023 SeasonCABARET, A NEW BRAIN, and More Set For Barrington Stage Company's 2023 Season
January 31, 2023

Barrington Stage Company has announced its 2023 season, that will feature two major musical revivals, two world premiere plays, and two modern classic play revivals. The season kicks off with Cabaret, playing June 14-July 8 on the Boyd-Quinson Stage.

Designers Behind BLACK PANTHER and More Join THE WIZ; Full Design Team Announced!Designers Behind BLACK PANTHER and More Join THE WIZ; Full Design Team Announced!
January 31, 2023

The design team has been announced for the all-new production of the groundbreaking, Tony Award-winning musical The Wiz. The Wiz will launch a national tour in Fall of 2023 in Baltimore, MD before returning to Broadway for a limited engagement in the 2023/24 season. Learn more about the team and the production here!

All New Production of PETER PAN Will Embark on Tour in 2024All New Production of PETER PAN Will Embark on Tour in 2024
January 31, 2023

An all-new production of the timeless Tony Award-winning Broadway classic, PETER PAN will embark on tour in 2024! The new production will premiere at the Ordway Center for the Performing Arts in Saint Paul, MN this December.

Lena Hall, Brittney Johnson, Eleri Ward Set For BROADWAY SINGS ADELE at Sony HallLena Hall, Brittney Johnson, Eleri Ward Set For BROADWAY SINGS ADELE at Sony Hall
January 31, 2023

On February 26 at 7:30pm, a bombshell cast of stars including Tony Award Winner Lena Hall (Hedwig), Brittney Johnson (Wicked), and Eleri Ward (Only Gold) will belt out new arrangements of the hits of the pop superstar Adele, accompanied by a 14-piece orchestra at the beautiful Sony Hall.