MSG Seeks Dino Roar & Unveils Largest QR Code Tower in NYC

Summon your inner raptor and you could be part of Guinness World Records' history! To celebrate the triumphant return of the extraordinary theatrical production, WALKING WITH DINOSAURS: The Arena Spectacular at Madison Square Garden, July 21 through July 25, dinosaur fans of all ages are invited to upload their loudest roar for a chance to break a new world record and win prizes!

Today, MSG Entertainment announced THE GREAT DINO ROAR! From May 10 through June 31, 2010, dinosaur enthusiasts are encouraged to visit GreatDinoRoar.com to upload their most ferocious and loudest dinosaur ‘roar' by phone, mobile, video, or webcam. Select roars collected by the site will win prizes such as Walking With Dinosaurs VIP tickets and backstage tours.

Once the ROAR-O-METER reaches maximum capacity, the Guinness Book of World Records will host an official live event at Madison Square Garden to judge the campaign's record-breaking "roar!" Special appearances by the cast of WALKING WITH DINOSAURS: The Arena Spectacular will also be on hand to celebrate the world-record before they perform on the arena floor at Madison Square Garden.

To ignite the launch of the Great Dino Roar event, MSG Entertainment and The Watsons have created a 100-ft tall "dinosaur-size" tower banner, prominently displayed outside Madison Square Garden (corner of 33rd Street and 7th Avenue), featuring the first-ever dinosaur Quick Response (QR) code. The QR code is a two-dimensional bar code that connects smart phone users to GreatDinoRoar.com.

For more information, visit GreatDinoRoar.com or stop by Madison Square Garden's dinosaur banner at 33rd and 7th Avenue to ‘connect' and ‘roar' with us!

Tickets to WALKING WITH DINOSAURS: The Arena Spectacular at Madison Square Garden are on sale now by calling 866.858.0008, online at www.thegarden.com/dinos or in-person at the Madison Square Garden Box Office. For groups, please call 212.465.6080.

MSG Entertainment

MSG Entertainment (MSGE), the live entertainment arm of Madison Square Garden, Inc. (Nasdaq: MSG), is a Worldwide Entertainment company recognized for its signature combination of event production and entertainment marketing. In addition to the nearly 900 entertainment concerts and events that take place each year at Radio City Music Hall, Madison Square Garden, The Theater at Madison Square Garden, The Beacon Theatre and The Chicago Theatre, MSGE has an exclusive co-booking agreement with Boston's Citi Performing Arts Center/ Wang Theatre. MSG Entertainment's live events include the Radio City Christmas Spectacular, which includes the national arena tour and the theatrical tour and has played to more than 69 million in 63 different cities across North America. Additionally, MSGE has an ongoing partnership with Cirque du Soleil to create new content and productions for its venues. Wintuk, which premiered in 2007, was built exclusively for The Theater at Madison Square Garden and runs every holiday season. Banana Shpeel, which opened in Chicago in 2009, will premiere in New York in 2010. More than five million people attend MSG Entertainment branded events annually including concerts, special events, and family attractions.

The Watsons

Founded in 2003 by award-winning ad veterans Paul Orefice, Maggie Monteith, Eric Sutcliffe and Jennifer Williams, the watsons is a creatively-focused, full-service ad agency that exists to create mutually advantageous relationships between important brands - and those they benefit.