Introducing STAINMASTER' PetProtect carpet system

Debuting this fall, STAINMASTER PetProtect carpet and cushion system is a durable, easy-to-clean carpet that resists difficult pet stains and easily releases pet hair when vacuumed. More U.S. households have petsthan children[1], and STAINMASTERPetProtectcarpet is the solution for animal lovers who consider their pets to be family members.

"Pet owners love their pets, but our consumer research shows they want neater pet-friendly living spaces," said Melissa Minihan, STAINMASTER vice president of marketing. "STAINMASTER PetProtect carpet allows pets to be pets, so that homeowners can maintain pride in their homes."

PetProtect carpet and cushion system delivers exceptional overall performance benefits consistent with the STAINMASTER brand promisedurability, stain resistance and easy-to-clean carpet. When combined with the STAINMASTER carpet cushion, this system provides unsurpassed carpet protection for the pet-friendly home.

STAINMASTER PetProtect carpet features professional-grade material that can be cleaned with the most effective cleaners[2]. In laboratory testing, more pet hair was removed when vacuuming STAINMASTER PetProtect carpet than most other carpets. The proprietary STAINMASTER carpet cushion barrier helps keep moisture and spills from soaking into the cushion and subfloor, allowing for thorough cleaning and odor reduction 3,4. Installing STAINMASTER carpet cushion also extends the carpet warranty.

STAINMASTER PetProtect carpet is available in a variety of styles and thicknesses at select Lowe's home improvement stores nationwide beginning November 2013.

About STAINMASTER brand
Introduced in 1986, STAINMASTER carpet offers an extensive brand portfolio with options for every home. From carpet for the most active of families to pet owners to a baby's nursery, STAINMASTER carpet is a leader in offering carpets that are durable, easy to clean and maintain. STAINMASTER carpet and rugs are manufactured using premium nylon 6, 6 polymer a unique structure that differs from ordinary nylon and are available in more than 19,000 styles and color combinations. STAINMASTER is the most trusted brand of carpet in America and winner of the 2013 Women's Choice Award as the carpet most preferred by women. STAINMASTER and the STAINMASTER family of marks and logos are trademarks of INVISTA. For more information, visit www.STAINMASTER.com, Facebook.com/STAINMASTER or Twitter @STAINMASTER.

[1] American Pet Product Association, National Pet Owners Survey, 2011-2012
[2] Defined as hydrogen peroxide-based cleaners
[3] To realize this benefit, you must purchase STAINMASTER carpet cushion
[4] Requires thorough cleaning